Department of Intelligent Operations and Marketing

Projects

Projects per year 2008 2023 2024 2028

• 3 Not started
• 42 Active
• 55 Finished

Projects per year

Search results

• "Rat Race" or "Lie Flat"? How competition stress affects compensatory consumption

  Wang, W.

  1/01/24 → 31/12/26

  Project: Governmental Research Project

• A commodity recommendation model based on sentiment analysis of user-generated content

  Liu, O.

  1/01/24 → 31/12/26

  Project: Internal Research Project

  • Sentiment Analysis 100%
  • User-Generated Content 100%

• Adoption and Diffusion of New Energy Vehicles: the Unified View of Electrification, Sharing and Connected-Autonomous Driving

  Qian, L., Soopramanien, D., Tyfield, D., 王琤, 袁睿志, 黄幼麟 & 马壮

  1/01/20 → 31/12/23

  Project: Governmental Research Project

  • Facilitated Diffusion 100%

• AI Based Supply Chain Optimization Open Platform

  Liu, G., 卢居霄, Ma, F., Ismail, H. & 李蕾

  1/07/18 → 30/06/21

  Project: Internal Research Project

  • Supply Chain 100%
  • Artificial Intelligence 100%
  • Supply Chain Management 100%

• A platform for monitoring and risk assessment of dangerous goods logistics based on IoT Technology

  Ni, Z., Chen, L., 许跃华, 杨凯, 姚善良, 刘国权 & Ismail, H.

  1/07/17 → 30/06/20

  Project: Internal Research Project

  • Internet-Of-Things 100%

• A research program for dynamic pricing, buyer visits and platform leakage in the resale house market

  Lin, Z.

  25/09/23 → 1/10/25

  Project: Internal Research Project

• A Social Valuation of the Touristic Value of Pilgrimage Sites in China. Evidence from Putuoshan (Zhejiang Province)

  Fang, E.

  1/12/13 → 30/04/15

  Project: Internal Research Project

  • Pilgrimages 100%
  • China 100%

• AstraZeneca Digital Capability Uplift Program (Cohort 1)

  Ni, Z.

  3/02/22 → 31/12/22

  Project: Other

• AstraZeneca Digital Capability Uplift Program (Cohort 2)

  Ni, Z.

  1/03/23 → 30/11/23

  Project: Other

• A Study Of Pro-Environmental Consumer Behavior in the City of Suzhou

  Yin, J., Qian, L. & Cao, X.

  1/07/15 → 30/06/17

  Project: Governmental Research Project

  • Consumer Behavior 100%
  • Consumer Attitude 100%

• BBC: Bamboo Cups and the marketing of heritage in main Chinese cities

  Pellegrini, P., Touchstone, E. & Pawlik, K.

  10/10/22 → 30/09/25

  Project: Collaborative Research Project

• Big data analysis on Suzhou house price

  Lan, H., Fang, E. & 王军英

  16/05/18 → 31/10/18

  Project: Governmental Research Project

• Big Data for financial analysis

  Chen, L.

  1/07/17 → 31/08/21

  Project: Internal Research Project

  • Big Data 100%

• Communication in public health crisis: Exploring the communication effects of social media messages and signals

  Lu, Y., Qian, L., Marikyan, D. & Li, Y.

  1/09/21 → 31/08/25

  Project: Internal Research Project

  • Communication Impact 100%
  • Public Health 100%

• Condition-based maintenance for systems with high-dimensional degradation indices based on machine learning methods

  Xu, J.

  1/01/25 → 31/12/27

  Project: Governmental Research Project

  • Machine Learning Method 100%

• Consumer Adoption of Connected-Automated Vehicles in China: A Preliminary Study

  Qian, L., Pang, Z., Yin, J. & Huang, Y.

  1/09/19 → 31/08/21

  Project: Internal Research Project

• Consumer Adoption of Multi-level Low-carbon Innovations: Empirical Study in South Jiangsu Area

  Qian, L., Soopramanien, D., Yin, J., Maria, J. & Huang, Y.

  1/07/15 → 30/06/17

  Project: Governmental Research Project

• Consumer Adoption Preferences to Eco-Innovations: the Case of Alternative Fuel Cars in China

  Qian, L.

  1/03/14 → 28/02/16

  Project: Internal Research Project

  • Green Innovation 100%
  • Alternative Fuel 100%

• Consumer Responses to AI in the Retail Sector: Experimental Evidence

  Lee, E., Kim, D. & Hwang, K.

  1/09/21 → 30/06/24

  Project: Internal Research Project

  • Retail Sector 100%
  • Artificial Intelligence 100%

• Consumers’ Adoption on Learning Mindfulness: An Exploratory Study

  Pan, L.

  1/02/18 → 31/01/21

  Project: Internal Research Project

  • Mindfulness 100%

• Country-of-Origin and Cross-border Firm Ownership in the Food Industry: A Study on Consumer Valuation

  Fang, E., So, T. K. L., Chen, T. & 尹晗

  1/07/19 → 30/06/22

  Project: Internal Research Project

  • Country of Origin 100%
  • Food Industry 100%
  • Ownership 100%

• Cultivation Path and Countermeasures for Hard Technology Enterprises in Key Fields of Suzhou

  Li, J., Wang, W., Shen, F. & Yan, J.

  16/05/23 → 31/07/23

  Project: Governmental Research Project

• Detecting AI-Generated Data in Student Research: A Statistical and Machine Learning Approach.

  Si, S., Kakuda, N. & So, T. K. L.

  1/03/25 → 1/03/27

  Project: Internal Research Project

  • Learning Approach 100%
  • Artificial Intelligence 100%
  • Learning System 100%
  • Student Research 100%

• Digital Transformation and Social Sustainability in Supply Chains

  Chen, L., Xu, C. & Jiang, M.

  1/09/24 → 31/08/27

  Project: Internal Research Project

  • Social Sustainability 100%

• EEG signal Analysis with modified Neural Network and Granular Computing; Analyzing the human action and thinking

  Kim, K. S. & Liu, G.

  1/02/20 → 29/02/24

  Project: Internal Research Project

  • Neural Network 100%

• Electronic platform value creation based on core information assets

  Zhang, C. & Liu, M.

  1/01/19 → 31/12/22

  Project: Governmental Research Project

• E-marketing Services and E-marketing Performance: The Roles of Innovation, Knowledge Complexity and Environmental Turbulence in Influencing the Relationship

  Chong, W. K., Man, K. L., Qian, L., Sun, Y., Zhang, N., Ma, J. & Olalekan, D.

  1/01/15 → 31/12/17

  Project: Governmental Research Project

  • Marketing of Service 100%
  • Marketing Performance 100%

• IDF: End-to-end dynamic rebalancing strategies for the bike-sharing systems

  Xu, J., Zhao, X., Wang, X. & Liu, B.

  22/02/24 → 1/03/26

  Project: Internal Research Project

  • Sharing System 100%

• Evolutionary-psychology-based marketing of Negative Service: Fear Intervention Perspective

  Pan, L.

  1/01/20 → 31/12/22

  Project: Governmental Research Project

  • Evolutionary Psychology 100%

• Exploring immersive learning through VR (virtual reality) technology in module IOM411 logistics and physical distribution

  Ni, Z. & Li, Y.

  1/09/21 → 30/04/23

  Project: Internal Research Project

  • Virtual Reality Technology 100%

• Exploring Product Attributes and Consumer Demand for Pastries and Snacks under Economic and Social Influences.

  Kakuda, N., Si, S. & Zheng, J.

  1/10/24 → 1/10/26

  Project: Collaborative Research Project

  • Social Influence 100%

• Exploring slow tourism strategies for the sustainable redevelopment of historic Suzhou

  Nolf, C., Wang, Y., Fang, E. & Mejias, P.

  4/05/18 → 15/09/18

  Project: Governmental Research Project

  • Slow Tourism 100%

• Exploring System Dynamics Performance of Closed Loop Supply Chains in Consumer Electronic Sector: A Control Engineering Approach

  Lin, J.

  1/01/21 → 31/12/23

  Project: Governmental Research Project

  • Systems Dynamics 100%
  • Consumer Electronics 100%
  • Control Engineering 100%
  • Dynamic Performance 100%
  • Closed Loop 100%

• Exploring System Dynamics Performance of the Consumer Electronics Closed-loop Supply Chains in Suzhou

  Lin, J.

  1/02/20 → 28/02/23

  Project: Internal Research Project

  • Systems Dynamics 100%
  • Consumer Electronics 100%
  • Dynamic Performance 100%
  • Closed Loop 100%

• Exploring the near-optimal policies and efficient computational algorithms for large-scale general-structure Assemble-To-Order (ATO) systems

  Fang, J. & ElHafsi, M.

  1/03/22 → 28/02/25

  Project: Internal Research Project

  • Optimal Policy 100%

• Flavors, Emotions, and Memories: Exploring Sensory and Physiological Pathways to Enhance Purchase Intentions.

  Kakuda, N., Si, S. & Zheng, J.

  1/10/24 → 1/10/26

  Project: Collaborative Research Project

• Future mobility experiences: understanding perceived impacts among four AVs scenarios

  Lee, J. H., Lee, E., Chung, H. & Lu, Y.

  1/02/23 → 30/09/24

  Project: Governmental Research Project

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• Harnessing Game-based Learning and Generative AI for an Interdisciplinary Approach to Sustainability Education

  Yonto, D., Sun, Y., Lee, J. H. & Lee, E.

  21/03/25 → 19/03/27

  Project: Internal Research Project

  • Occupational Qualification 100%
  • Academic Discipline 100%
  • Interdisciplinary Approach 100%
  • Narrative 100%
  • Learning Experiences 100%

• Improving the knowledge retention in embedded anti-phishing training: A comparison study based on memory theories

  Xie, Y.

  1/01/24 → 31/12/25

  Project: Internal Research Project

  • Comparison Study 100%
  • Knowledge Retention 100%

• Influence and scandal: Chinese consumers' responses to scandal in online influencer spaces

  Vaudrey, R.

  1/09/22 → 31/12/25

  Project: Internal Research Project

  • Influencer 100%
  • Chinese 100%

• Integrating Drama Performance Methods with Business Ethics Teaching

  Xu, C. & Chen, L.

  1/09/24 → 31/08/26

  Project: Internal Research Project

  • Business Ethics 100%

• Intelligent automobile production and scheduling system for pressing shops: effective algorithms and new methods

  Chen, J., Li, L., 刘国权, 金建钢 & 夏俊

  1/01/20 → 31/12/22

  Project: Internal Research Project

• Inventory control and order management policies for Assemble-To-Order systems under the coproduction effect

  Fang, J.

  1/01/23 → 31/12/25

  Project: Governmental Research Project

  • Inventory Control 100%
  • Policy Management 100%

• Investigating the Impact of Social Media Influencers in the Digital Economy

  Lin, Z.

  1/01/24 → 31/12/26

  Project: Internal Research Project

• Investigation into Consumers’ Privacy Concern in the Emerging Digital Market

  Li, C., Du, Q. & Y.K., P.

  1/09/21 → 31/08/25

  Project: Internal Research Project

  • Privacy Concern 100%

• Investigation into Consumers’ Responses to Privacy Regulation Policy in the Emerging Digital Markets

  Li, C. & Chau, P. Y. K.

  1/12/20 → 30/11/23

  Project: Internal Research Project

  • Legislation 100%

• Joint optimization of inventory control and component allocation for Assemble-to-Order systems: A scenario tree approach

  Chu, J.

  1/01/22 → 31/12/24

  Project: Governmental Research Project

  • Inventory Control 100%
  • Joints (Structural Components) 100%

• Lot-sizing and scheduling problem with continuous demand in automobile powertrain shops

  Chen, J. & JIN, J.

  1/09/21 → 31/08/24

  Project: Internal Research Project

  • Lot Sizing 100%

• Managing inventory for periodic-review Assemble-To-Order (ATO) systems with stochastic product returns: Model development and algorithm design

  Chu, J.

  1/07/23 → 30/06/26

  Project: Internal Research Project

  • Algorithm Design 100%
  • Periodic Review 100%
  • Model Development 100%
  • Product Return 100%

• Mitigating Time of Day Biases in Self-Report Consumer Research

  Hampson, D.

  1/01/23 → 31/10/25

  Project: Internal Research Project

  • Consumer Research 100%
  • Time of Day 100%
  • Self-Report 100%