Projects per year
Personal profile
Personal profile
Dr. Wangshuai Wang is an Associate Professor of Marketing in the International Business School Suzhou at XJTLU. He obtained his Ph.D. degree from Shanghai Jiao Tong University in 2018. Prior to joining XJTLU, he was an Assistant Professor of Marketing at Shanghai University of International Business and Economics. His research interests are in the area of consumer psychology, with a special focus on compensatory consumption.
Research interests
Consumer Psychology (especially compensatory consumption)
Experience
2018/12-2021/8, Assistant Professor of Marketing, School of Management, Shanghai University of International Business and Economics
2017/6-2018/6, Visiting Scholar, McCombs School of Business, University of Texas at Austin
Teaching
IOM 305, Relationship Marketing
IOM 410, Strategic Purchasing Management
Awards and honours
Emerald Literate Highly Commended Paper, 2020
The Second Prize, 13th “Shenshi Cup” Shanghai Youthful Teachers’ Teaching Competition, 2019
“Zhiyuan” Outstanding Lecturer, Shanghai Jiao Tong University, 2018
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Shanghai Jiao Tong University, 2018
BSc, East China Normal University, 2012
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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"Rat Race" or "Lie Flat"? How competition stress affects compensatory consumption
1/01/24 → 31/12/26
Project: Governmental Research Project
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Promoting Consumer Experience in Cultural Tourism
Wang, W., Pan, L., Karimi, S., Raghunathan, R., Weng, J., Huang, R. & Luo, Z.
1/09/22 → 31/08/25
Project: Internal Research Project
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Cultivation Path and Countermeasures for Hard Technology Enterprises in Key Fields of Suzhou
Li, J., Wang, W., Shen, F. & Yan, J.
16/05/23 → 31/07/23
Project: Governmental Research Project
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Aligning (In)Congruent Chatbot–Employee Empathic Responses with Service-Recovery Contexts for Customer Retention
Fan, H., Han, B. & Wang, W., Nov 2024, In: Journal of Travel Research. 63, 8, p. 1870-1893 24 p.Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
Choosing culture or nature: How temporal landmarks affect tourism destination preferences
Meng, L., Ma, C., Zhang, Z., Wang, W., Zhang, L. & Cheng, Z., Dec 2024, In: Tourism Management. 105, 104974.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products
Yi, Y., Wang, W., Karimi, S., Katsumata, S. & Meng, L., Jul 2024, In: Psychology and Marketing. 41, 7, p. 1549-1561 13 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Simple yet sophisticated: Minimalism promotes perceived social status
Wang, W., 2024, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review
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Take me back to the past: the impact of social identity conflict on nostalgic consumption
Li, M., Kou, S., Pang, J. & Wang, W., Jun 2024, In: Marketing Letters. 35, 2, p. 289-301 13 p.Research output: Contribution to journal › Article › peer-review