Projects per year
Personal profile
Personal profile
Dr Eunkyung (Erika) Lee obtained her PhD from KAIST, Seoul, Korea (2018). Her main research focus is on consumer judgment and decision making. Her current research interests include the topics of the impact of socioeconomic factors on consumer decision, online word-of-mouth, and consumer perception and adoption of AI. Prior to joining XJTLU, she has worked as Assistant Professor of Marketing at I-Shou University.
Research interests
Consumer judgment and decision making
Consumer perception and adoption of AI
Online word-of-mouth
Impact of socioeconomic factors on consumer decision
Experience
Assistant Professor, XJTLU, 2020~
Assistant Professor, I-Shou University, 2020
Teaching
IOM102 Consumer Behaviour
IOM108TC Fundamentals of Marketing
IOM303 International Marketing
SMO105 Managing Across Borders
BUS303 Final Year Project
BUS457 International Business and Global Affairs Dissertation
IOM421 Dissertation/Capstone Consultancy Project
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph.D., KAIST
Person Types
- Staff
Fingerprint
Dive into the research topics where Eunkyung Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Active
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User Preferences for Future Mobility Experiences: A Segmentation Analysis
Lee, E., Lee, J. H., Chung, H. & Lu, Y.
8/03/24 → 1/04/26
Project: Internal Research Project
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Consumer Responses to AI in the Retail Sector: Experimental Evidence
Lee, E., Kim, D. & Hwang, K.
1/09/21 → 30/06/24
Project: Internal Research Project
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Rethinking the elderly consumers’ motivational shifts: the roles of time perception and goal orientation
Kim, J., Min, D. & Lee, E., 2024, (Accepted/In press) In: International Journal of Advertising.Research output: Contribution to journal › Article › peer-review
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Bringing culture into the picture: cross-cultural differences in online customer reviews
Kim, J. M., Lee, E. & Yoon, Y., 30 Aug 2023, In: International Marketing Review. 40, 3, p. 528-546 19 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Effect of Power Message on Employee Response and Job Recruitment in the Hospitality Industry
Kim, J. H., Ahn, S. & Lee, E., Feb 2023, In: Journal of Hospitality and Tourism Research. 47, 2, p. 303-327 25 p.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
The effect of artificial intelligence (AI) robot characteristics and dialectical thinking on AI robot adoption intention
Kim, D., Hwang, K., Lee, E. & Yoon, Y., 2023, (Accepted/In press) In: Journal of Consumer Behaviour. 23, 2, p. 453-469 17 p.Research output: Contribution to journal › Article › peer-review
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The effect of perceived threat on online service reviews
Kim, J. M. & Lee, E., 28 Feb 2023, In: Journal of Services Marketing. 37, 3, p. 300-312 13 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Activities
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Climathon Suzhou at XJTLU
Ellen Touchstone (Organiser), Eunkyung Lee (Chair), Yidan Shao (Organiser) & Paola Pellegrini (Organiser)
2 Dec 2023Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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The Effects of AI Robot Characteristics on AI Robot Adoption
Eunkyung Lee (Speaker)
20 Jul 2023 → 23 Jul 2023Activity: Talk or presentation › Presentation at conference/workshop/seminar