E-marketing Services and E-marketing Performance: The Roles of Innovation, Knowledge Complexity and Environmental Turbulence in Influencing the Relationship

  • Chong, Woon kian(Tristan) (PI)
  • Man, Ka Lok (Team member)
  • Qian, Lixian (Team member)
  • Sun, Yan (Team member)
  • Zhang, Nan (Team member)
  • Olalekan, David (Team member)
  • Ma, Jieming (Team member)

Project: Governmental Research Project

Project Details

Project Title (In Chinese)

电子营销服务于电子营销绩效：创新性、知识复杂性以及环境动荡性对两者之间关系的影响作用

Fund Amount (RMB)

180000.00
Project CategoryNational Natural Science Foundation of China (NSFC): Young Scientists Fund
StatusFinished
Effective start/end date1/01/15 → 31/12/17

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