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Flavors, Emotions, and Memories: Exploring Sensory and Physiological Pathways to Enhance Purchase Intentions.
Kakuda, Nakaya
(PI)
Si, Shuyang
(CoPI)
Zheng, Jianwen
(CoPI)
Department of Economics
Department of Intelligent Operations and Marketing
Department of Strategic Management and Organisations
Project
:
Collaborative Research Project
Overview
Project Details
Fund Amount (RMB)
40000
Status
Active
Effective start/end date
1/10/24
→
1/10/26
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