Projects per year
Personal profile
Personal profile
Dr. Yitian Xie is an assistant professor at the Department of Intelligent Operations and Marketing, International Business School Suzhou, Xi’an Jiaotong-Liverpool University. Her research focuses on behavioral information security, e-commerce strategies, and the intersection of cybersecurity education with human-computer interaction. Her work employs mixed-method approaches to explore phishing vulnerability mitigation and memory-based anti-phishing training interventions.
She is hiring 1-2 research assistants to carry out the RDF program. The topic is related to information security education, training, and measurement.
Google Scholar Profiles:https://scholar.google.com/citations?user=LV9M1VIAAAAJhl=en
Research interests
Behavioral cyber security
Information security education, training, measurement
Security nudging design
E-business strategy modeling
Experience
Assistant Professor, International Business School Suzhou, Xi’an Jiaotong-Liverpool University, 2022.09 - present
Lecturer, International Business School Suzhou, Xi’an Jiaotong-Liverpool University, 2022.02 - 2022.06
Teaching
IOM 207 Qualitative Research Method in Management
IOM 302 E-business Strategy and Modeling
BUS 457 Dissertation (PG level)
BUS 303 Dissertation/Final Year Project (UG level)
IOM 207 Qualitative Research Method in Management
IOM 302 E-business Strategy and Modeling
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph.D. in Management Information Systems, University of Jyväskylä, Finland (June 2022)
Master in Psychology, East China Normal University (2016)
Person Types
- Staff
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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Improving the knowledge retention in embedded anti-phishing training: A comparison study based on memory theories
1/01/24 → 31/12/25
Project: Internal Research Project
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Color Sensitive or Price Sensitive? Testing the Hue Strategy and Framing Strategy on Consumers’ Reservation Intention based on a Facebook A/B Testing
Li, K., Xie, Y., Deng, B. & Willison, R., 13 Apr 2025, (In preparation) The 9th Conference of Marketing Science and Innovation (MSI2025).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Testing the dominant mediator in EPPM: An empirical study on household anti-malware software users
Xie, Y., Siponen, M., Laatikainen, G., Moody, G. & Zheng, X., May 2024, In: Computers and Security. 140, 103776.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Discovering the juxtaposed affordances in digitally transformed live streaming e-commerce: A mixed-methods study from a vicarious learning perspective
Hua, Y., Wang, D., Xin, L. R., Chang, F-K. & Xie, Y., 28 Feb 2023, In: European Journal of Information Systems.Research output: Contribution to journal › Article › peer-review
13 Citations (Scopus) -
Discovering the interplay between defensive avoidance and continued use intention of anti-malware software among experienced home users: A moderated mediation model
Xie, Y., Siponen, M., Moody, G. & Zheng, X., Mar 2022, In: Information and Management. 59, 2, 103586.Research output: Contribution to journal › Article › peer-review
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Activities
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Color Sensitive or Price Sensitive? Testing the Hue Strategy and Framing Strategy on Consumers’ Reservation Intention based on a Facebook A/B Testing
Yitian Xie (Speaker)
11 Apr 2025 → 13 Apr 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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XJTLU 2025 IMIS Innovation and Entrepreneurship Competition
Yitian Xie (Organiser), Kaiyu Xu (Chair), Xiaobo Xu (Organiser), Yang Lu (Organiser) & Xiangyu Hu (Organiser)
17 Feb 2025 → 12 Mar 2025Activity: Participating in or organising an event › Participating in an event e.g. a conference, workshop, …
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MIS Quarterly Virtual Author Development Workshop
Yitian Xie (Participant)
26 Jun 2021Activity: Participating in or organising an event › Participating in an event e.g. a conference, workshop, …
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A Multi-Theoretical Perspective on Conceptualization and Contextualization of IS Security Behavior
Yitian Xie (Speaker)
26 Jun 2021Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Shenzhou Forum for International Young Scholars
Yitian Xie (Speaker)
27 Dec 2019 → 29 Dec 2019Activity: Talk or presentation › Presentation at conference/workshop/seminar