Professor Lixian Qian is a Professor in Marketing and Innovation at International Business School Suzhou (IBSS) of Xian Jiaotong-Liverpool University (XJTLU). He is currently serving as the Associate Dean for Research at IBSS and the Deputy Chair of University Research Committee. He was the founding director of Smart Mobility Analytics Center of IBSS (https://smartmobilityanalytics.github.io/). He joined XJTLU in 2012 after obtaining his PhD degree at Lancaster University, UK. He obtained his Bachelor and Master degrees from Fudan University, China. He also had rich industry working experience in Furtune Global 500 companies (Intel and Emerson Electric).

Professor Qian’s research focuses on innovation/technology adoption and diffusion, data-driven marketing strategy, smart mobility, and sustainability. His research has been published widely on leading international journals, such as Production and Operations Management, Risk Analysis, Journal of Travel Research, Tourism Management, Journal of Business Ethics, Transportation Research Part A, Psychology & Marketing, Journal of Business Research, Technological Forecasting Social Change, among others. His research has been funded three times by the General Programme of National Natural Science Foundation of China (NSFC). Professor Qian teaches a range of modules on marketing and research methods at undergraduate, postgraduate and executive education levels. He is the Fellow of the Higher Education Academy (FHEA) in the UK and the council member of China Marketing Association of Universities (CMAU). He serves as the Section Editor of Sustainable Futures (JCR Q2, CAS Q3, ABS-1), Associate Editor of Management & Marketing (JCR Q3) and ad-hoc reviewer for over 20 SCI/SSCI academic journals and international conferences. He received the 2016/2017 Outstanding Teacher Award of XJTLU, the 2018/2019 IBSS Research Excellence Award, the Outstanding Advisor of the Sixth China National College Students Competition on Energy Economics in 2020, the 2022 Honored Staff of XJTLU, and the Best Paper of 2024 Academy of Management Annual Meeting (Technology & Innovation Divison), the Excellent Paper Award of 2024 Chinese Academy of Management Annual Conference, Finalist of Excellent Paper Award of 2025 Marketing Science & Innovation (MSI 2025) International Conference. He was selected into the Jiangsu 333 High-level Talent Programme in 2022.

**Prospective Research Assistants and PhD students who have strong mathematics/statistics/computing background and are interested in Smart Mobility Analytics are welcome to contact Professor Qian.

钱力显教授现任西交利物浦大学西浦国际商学院教授、兼任英国利物浦大学管理学院博士生导师。他目前担任西浦国际商学院副院长（科研），西交利物浦大学科研委员会副主任，曾领衔创立西浦智慧出行分析研究中心（https://smartmobilityanalytics.github.io/）。他于2012年在英国兰卡斯特大学获得管理科学博士学位后加入西交利物浦大学。他还拥有复旦大学学士和硕士学位，并曾就职于世界500强公司（英特尔和艾默生电气）多年。他的研究兴趣包括创新采纳与扩散、智慧出行行为、数据驱动的营销战略研究、能源与环境可持续发展等。他在国际学术期刊、会议和专著中发表论文40余篇，主持国家自然科学基金面上项目3项、江苏省高校哲学社会科学研究项目1项。他是英国高等教育学会会士，中国高等院校市场学研究会常务理事；担任国际期刊Sustainable Futures（JCR 2区、中科院3区, ABS-1）领域主编（Section Editor）、Management & Marketing (JCR 3区) 副主编，20多个SCI/SSCI期刊和主流会议的特邀审稿人。他曾获得2017年西交利物浦大学年度最佳教师奖、2019年西浦国际商学院杰出研究奖、2020年第六届全国大学生能源经济学术创意大赛优秀指导教师、2022年度西交利物浦大学荣誉员工、2024年美国管理学会年会技术与创新分部最佳论文、2024年中国管理学年会优秀论文、2025年营销科学与创新国际会议优秀论文提名奖等荣誉，并在2022年入选江苏333高层次人才培养工程。

**对相关科研项目感兴趣、努力踏实并具有较强数学/统计/计算机背景的同学，欢迎联系钱教授申请研究助理或博士生机会。

Innovation Adoption and Diffusion

Data-driven Marketing Strategy

Behavioral Analytics in Smart Mobility

Energy and Environmental Sustainability

Professor, International Business School Suzhou at XJTLU - 01/2024 to Present

Founding Director, Smart Mobility Analytics Centre (SMAC) of IBSS, XJTLU - 05/2022 to 08/2024

Associate Dean for Research, International Business School Suzhou at XJTLU - 02/2022 to Present

Senior Associate Professor, International Business School Suzhou at XJTLU - 2021 to 2023

Associate Professor, International Business School Suzhou at XJTLU - 2017 to 2021

Lecturer, International Business School Suzhou at XJTLU - 2012 to 2017

Operation Planning Supervisor, Emerson Process Management Co. - 2006 to 2008

Business Analyst/Planning Analyst/Material Service Operation Supervisor, Intel Products (Shanghai) Ltd. - 2003 to 2006

Undergraduate

• Market Research
• Consumer Behaviours
• Fundamental of Marketing
• Final Year Project

Postgraduate

• Marketing Management
• Quantitative Methods
• Introduction to Research Methods (I)
• MSc Dissertations
• MRes Dissertations
• PhD Supervision

Executive Education

• Marketing Management
• Marketing Strategy in Manufacturing

2025, Excellent Paper Award Finalist, the 2025 Marketing Science & Innovation International Conference（2025营销科学与创新国际会议优秀论文提名奖，第一作者为指导的博士研究生）

2024, Best Paper Award (Third Prize) of the 27th World Management Forum & Oriental Management Forum（第二十七届世界管理论坛暨东方管理论坛优秀论文三等奖，第一作者为指导的硕士研究生）

2024, Best Paper Award, Chinese Academy of Management Annual Conference （2024中国管理学年会优秀论文奖，第一作者是指导的硕士研究生）

2024, Best Paper Award, Academy of Management Annual Meeting (Technology & Innovation Management Division) （2024美国管理学会年会技术与创新管理分部最佳论文集论文，第一作者为指导的博士研究生）

03/2024, Privacy Paradox in Location Tracking article published in TFSC, designated as ESI Highly Cited Paper, Web of Science - ranked among the top 1% most cited in the field of Social Sciences General（ESI前1%高被引论文）

2022, XJTLU Honoured Staff（2022年度西交利物浦大学荣誉员工）

2022, Jiangsu 333 High-level Talent Programme（江苏省333高层次人才培养工程第三层次）

2022, Excellent in Completed Project Evaluation, NSFC（国家自然科学基金，结项项目后评估为“优”）

2021 - 2023, DBSS article in TRD, designated as ESI Highly Cited Paper, Web of Science - ranked among the top 1% most cited in the field of Social Sciences General（ESI前1%高被引论文）

2020, Outstanding Advisor, the Sixth China National College Students Competition on Energy Economics （第六届全国大学生能源经济学术创意大赛优秀指导教师奖，指导的博士研究生获得全国二等奖）

2019, IBSS Research Excellence Award, XJTLU

2019, PBSS article in JBE, designated as ESI Highly Cited Paper, Web of Science - ranked among the top 1% most cited in the field of Economics & Business（ESI前1%高被引论文）

2018, Outstanding Reviewer of Journal of Retailing and Consumer Services

2017 Outstanding Teacher Prize, Xian Jiaotong-Liverpool University

2015 Fellow, the Higher Education Academy, UK

2014 The Best Student-Selected Prize in the Summer Undergraduate Research Fellowship, Xian Jiaotong-Liverpool University

2013 Business Cluster Award in the 2nd Annual Summer Undergraduate Research Fellowship, Xian Jiaotong-Liverpool University

2011 Supporting Learning Award, Staff and Educational Development Association (SEDA), UK

2011 Peel Trust Studentship, Lancaster University, UK

2011 Associate Fellow, the Higher Education Academy, UK

2010 Doctoral Consortium Fellow, INFORMS Marketing Science Conference

2008-2010 Full Doctoral Studentship, Lancaster University Management School, UK