Projects per year
Personal profile
Personal profile
Rhonwyn graduated with her PhD in Marketing from City University of Hong Kong in 2020. Her research interests include social media and influencer marketing, as well as social issues in marketing. Specifically, her current projects include work on unboxing videos, online identity and consumption, influencer scandal, and the wellness industry. Outside of academia, she enjoys travelling China, and is attempting to improve her Chinese.Her Google Scholar profile can be found here:https://scholar.google.com/citations?user=MqPzMPsAAAAJhl=en
Research interests
Social issues in marketing
Influencer marketing
Social media
Experience
Lecturer (Part-time), City University of Hong Kong, 2016-2019
Lecturer, The Hang Seng University of Hong Kong, 2019-2020
Teaching
IOM407 Social Commerce
IOM402 Marketing Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
BCom, University of Otago (New Zealand), 2009
MSc, City University of Hong Kong, 2014
PhD, City University of Hong Kong, 2020
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Active
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Influence and scandal: Chinese consumers' responses to scandal in online influencer spaces
1/09/22 → 31/05/25
Project: Internal Research Project
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CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP
Vaudrey, R., 2023, 2023 Global Marketing Conference at Seoul (2023.07). p. 677-682Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING
Vaudrey, R. & Lee, E., Jul 2023, 2023 Global Marketing Conference at Seoul. p. 349-352Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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A practice unpacked: Unboxing as a consumption practice
Vaudrey, R. K., Jun 2022, In: Journal of Business Research. 145, p. 843-852 10 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Tobacco retail displays: A comparison of industry arguments and retailers' experiences
Hoek, J., Vaudrey, R., Gendall, P., Edwards, R. & Thomson, G., Sept 2012, In: Tobacco Control. 21, 5, p. 497-501 5 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus)