Department of Intelligent Operations and Marketing

Projects

Projects per year 2008 2023 2024 2025 2028

• 3 Not started
• 43 Active
• 55 Finished

Projects per year

Search results

• Mitigating Time of Day Biases in Self-Report Consumer Research

  Hampson, D.

  1/01/23 → 31/10/25

  Project: Internal Research Project

  • Consumer Research 100%
  • Time of Day 100%
  • Self-Report 100%

• Operationalizing Culture as a Variable in Cross-Cultural Management Modeling. An Application to Innovation Adoption within Cultural Groups.

  Fang, E.

  1/01/18 → 31/12/19

  Project: Governmental Research Project

  • Cross Cultural Management 100%

• Operationalizing Culture as a Variable in Cross-Cultural Management Modeling. An Application to Innovation Adoption within Cultural Groups.

  Fang, E.

  1/01/17 → 31/12/17

  Project: Governmental Research Project

  • Cross Cultural Management 100%

• Optimal Control of Diagnostic Tests Using Real-Time Data for Timely Detection and Treatment

  Luo, Q.

  20/03/24 → 1/04/26

  Project: Internal Research Project

• Packaging Design and Localization of New Zealand Products Exported to the Chinese Market.

  Si, S., Kakuda, N., Li, Y., Kahiya, E. & Young, E.

  1/11/24 → 1/11/26

  Project: Internal Research Project

• Personalization and Privacy Policy in E-commerce Platform Operations

  Hu, C.

  1/01/24 → 31/12/26

  Project: Internal Research Project

  • Privacy Policies 100%

• Plastic Recycling Awareness Raising In Suzhou Project

  Zhang, Y., Kakuda, N. & Zhou, X.

  10/12/24 → 31/12/24

  Project: Collaborative Research Project

• Promoting Consumer Experience in Cultural Tourism

  Wang, W., Pan, L., Karimi, S., Raghunathan, R., Weng, J., Huang, R. & Luo, Z.

  1/09/22 → 31/08/25

  Project: Internal Research Project

  • Consumer Experience 100%
  • Heritage Tourism 100%

• Promoting prosocial behavior in charitable crowdfunding: visual data analysis using deep learning technique

  Hou, F., Guan, Z. & Li, B.

  1/09/22 → 31/08/25

  Project: Internal Research Project

• Rational use of water in Suzhou- A discrete choice modelling approach

  Fang, E.

  1/01/13 → 30/11/13

  Project: Governmental Research Project

  • Choice Modeling 100%

• RDF-TP-0011

  Pan, L.

  1/09/24 → 31/08/27

  Project: Internal Research Project

• Research on Compensatory Consumption in Marketing and Advertising

  Wang, W.

  1/07/24 → 1/07/27

  Project: Internal Research Project

  • Marketing 100%

• Research on the identification and evolution of enterprises' core technology in digital economy based on patent concurrence portrait

  Li, C.

  1/09/23 → 1/09/26

  Project: Governmental Research Project

  • Core Technology 100%

• Research on the Innovation Ecosystem of Suzhou's Biopharmaceutical Industry Driven by Generative AI Technology

  Wang, W., Luo, Z., Gao, Y., Zhang, X., Chen, D. & Guo, M.

  22/04/25 → 31/05/25

  Project: Governmental Research Project

  • Artificial Intelligence 100%

• Research on the structural changes in the supply and demand sides of the Suzhou second-hand housing market under the new situation and strategies for preventing and resolving systemic risks

  Zhao, S. & Lin, Z.

  31/05/24 → 15/09/24

  Project: Governmental Research Project

  • Structural Change 100%
  • Housing Market 100%

• Research Project on the Application of New Energy Commercial Vehicles

  Chen, L.

  Project: Collaborative Research Project

  • Commercial Vehicle 100%
  • Research Project 100%

• Resource allocation and capacity planning in intensive hospital operations

  Yeo, N.

  1/07/24 → 30/06/26

  Project: Internal Research Project

  • Resource Allocation 100%

• Returnable package transportation Optimization Platform

  Liu, G., 孙延安, 项阳, Li, L., Chen, L., Wang, X., Xu, J., Chen, J., Lin, J., Ni, Z., 崔越, 张权 & 王嘉兴

  1/07/19 → 30/06/22

  Project: Internal Research Project

• Review management strategy based on consumer information processing capability

  Liu, M.

  1/01/13 → 31/12/15

  Project: Internal Research Project

• Risk-aversion in reinforcement learning

  Xu, J.

  1/02/20 → 30/09/22

  Project: Internal Research Project

  • Reinforcement Learning 100%

• Risk Perception, Trust and Food Safety Information in Suzhou (China). A Consumer Behavior Perspective

  Fang, E.

  1/01/14 → 31/08/15

  Project: Internal Research Project

  • Food Safety Information 100%

• Semiconductor Automated Material Handling System (AHMS) Scheduling Algorithm Design (Phase 1)

  Chen, J., Chen, X. & Chen, L.

  Project: Collaborative Research Project

  • Design Phase 100%
  • Material Handling 100%
  • Handling System 100%

• Sharing economy archetypes as service triads: towards an integrated framework

  Liu, G.

  1/04/17 → 31/07/20

  Project: Internal Research Project

• Silver economy and the welfare of the elderly

  Liu, M.

  1/07/24 → 30/09/24

  Project: Collaborative Research Project

• Stock level optimization for demand driven by autoregressive customer traffic

  Hedenstierna, C.

  1/07/25 → 30/06/28

  Project: Internal Research Project

• Strategic Advertising in Anticipation of Word-of-Mouth

  Liu, M.

  1/07/23 → 30/06/26

  Project: Internal Research Project

• Strategic Development of BA Marketing Programme: From Traditional Marketing to Digital Marketing

  Liu, M.

  1/12/21 → 31/12/22

  Project: Internal Research Project

• Study on Building up Innovation Ecosystem and Improving Innovation Intensity in Jiangsu Province

  Cao, X., Qian, L., Zou, H. & Yan, Z.

  4/07/17 → 31/12/17

  Project: Governmental Research Project

• Sustainable Diffusion of New Energy Vehicles: the Perspective of Integrating User Adoption and Innovative Usage

  Qian, L., Liu, O., Liu, M., Lu, Y., Tyfield, D. & Huang, Y.

  1/01/25 → 31/12/28

  Project: Governmental Research Project

  • Facilitated Diffusion 100%

• Sustainable Reporting and Firms' financial Performance : A Supply Chain Perspective

  Chen, L.

  1/01/20 → 31/12/22

  Project: Governmental Research Project

• Sustainable Supply and Capacity Management in Urban Water Operations Under Climate Change

  Luo, Q.

  1/01/23 → 31/12/25

  Project: Internal Research Project

  • Urban Water 100%
  • Climate Change 100%

• Suzhou Municipal Key Laboratory of Supply Chain Excellence

  Chen, J., Liu, G., Xu, J., Lin, J., Qian, L., Chen, L., Lockstroem, M., Ni, Z., Li, Y., Chu, J., Li, L., Fang, J. & Zhang, R.

  1/10/08 → 1/10/11

  Project: Governmental Research Project

• The Application of Big Data Analytics in Optimizing Logistics Operations in China: A Case Study of DTW Logistics (Suzhou), Suzhou Logistics Center (SeAll) and Delta Logistics (Suzhou)

  Ismail, H.

  1/09/16 → 31/12/18

  Project: Internal Research Project

  • Logistics Operation 100%
  • Big Data 100%
  • Data Analytics 100%

• The construction and application of large language data model based on digital-intelligence integration

  Li, C. & Ni, Z.

  1/01/25 → 31/12/27

  Project: Collaborative Research Project

• The Digital Music Market in China: Piracy, Innovation, and Consumer Behaviour

  Fang, E.

  1/07/16 → 31/07/19

  Project: Internal Research Project

  • Innovation Behavior 100%
  • Consumer Behavior 100%
  • China 100%
  • Consumer Attitude 100%

• The impact of brand logo animalization on consumer brand decision-making: Conceptualization and mechanism

  Yu, Y., 贾淼磊, 彭子洲, 李欧, 闫振斌 & 解兆涵

  1/01/25 → 31/12/27

  Project: Governmental Research Project

• The impact of emotional expressions in digital content on user behavior: an analysis of mechanism and boundary conditions

  Deng, B.

  1/01/24 → 31/12/26

  Project: Governmental Research Project

  • Boundary Condition 100%

• The optimization of online health consultation service based on large language model

  Li, C. & Ni, Z.

  1/07/25 → 31/08/27

  Project: Collaborative Research Project

  • Large Language Model 100%

• Theoretical and Empirical Studies on the Dynamic Diffusion of Low Carbon Innovations: the Perspective of Socio-technical System Evolution

  Qian, L., Soopramanien, D., Tyfield, D., Maria, J., 尹珏林, Kian, W. & 马壮

  1/01/16 → 31/12/19

  Project: Governmental Research Project

  • Socio-Technical System 100%
  • Technical System 100%

• The role of Emerging Technology in Achieving Circular Economy: Innovation Diffusion and Dynamic capability perspective

  Chen, L.

  1/02/20 → 31/12/23

  Project: Internal Research Project

  • Dynamic Capabilities 100%
  • Innovation Diffusion 100%
  • Circular Economy 100%
  • Dynamic Capability 100%

• The statistical arbitrage between the CSI 300 index futures and SGX FTSE China A50 index futures

  Liu, G.

  1/01/16 → 28/02/17

  Project: Internal Research Project

• Understanding the roles of social media and methodological applications of learning analytics in online learning: a systematic literature review

  Lu, H.

  30/06/24 → 25/08/24

  Project: Internal Research Project

• Unveiling the Spice of Innovation Exploring Gustatory Sensations and Product Evaluation and Pro-environmental Behaviors

  Kakuda, N.

  1/01/25 → 31/12/27

  Project: Internal Research Project

  • Sensation 100%

• User Preferences for Future Mobility Experiences: A Segmentation Analysis

  Lee, E., Lee, J. H., Chung, H. & Lu, Y.

  8/03/24 → 1/04/26

  Project: Internal Research Project

  • Interdisciplinary Research 100%

• Visual-aesthetics Design and Robot-aided Decisions

  Deng, B.

  1/01/23 → 31/12/25

  Project: Internal Research Project

• Visual assimilation versus physical complementation: The role of temperature in food choice

  Yu, Y.

  1/01/23 → 31/12/25

  Project: Internal Research Project

  • Food Choice 100%

• Visual assimilation versus physical complementation: The role of temperature in food choice

  Yu, Y., jia, M. & li, B.

  1/01/23 → 31/12/24

  Project: Governmental Research Project

  • Food Choice 100%

• Willingness-to-pay for environmental improvements in Suzhou (China)

  Fang, E.

  1/01/15 → 30/06/18

  Project: Internal Research Project

  • Willingness to Pay 100%

• Win-win or trade-off? Explore system dynamics and resilience performance in consumer electronic closed loop supply chains

  Lin, J. & Huang, S.

  1/01/24 → 31/12/25

  Project: Internal Research Project

  • Systems Dynamics 100%
  • Consumer Electronics 100%
  • Closed Loop 100%

• XJTLU students' consumption of plant-based proteins at the campus canteen - does nudging work?

  Touchstone, E., Yu, Y., Lee, E. & Jia, M.

  8/09/23 → 28/12/24

  Project: Collaborative Research Project

  • Protein Intake 100%