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Calculated based on number of publications stored in Pure and citations from Scopus
20222022

Research activity per year

Personal profile

Personal profile

Dr. Nakaya Kakuda is an assistant professor of marketing at International Business School Suzhou (IBSS) of Xian Jiaotong-Liverpool University (XJTLU). His current research interests include consumer novelty perception, online word-of-mouth, and the impact of consumer traits on decision making.https://scholar.google.com/citations?hl=enuser=A3ZSBO4AAAAJ

Research interests

Innovaiton Adoption

Information Processing

Cosnuemr Psychology

Consumer Behavior

Experience

Assistant Professor of IOM -XJTLU- 2022 to Present

Awards and honours

PhD Teaching Award, Department of Marketing- City Univeristy of Hong Kong- 2022

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

BA, University of British Columbia - 2009

MBA, Simon Fraser University - 2015

PhD, City University of Hong Kong - 2022

Person Types

  • Staff

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Collaborations and top research areas from the last five years

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