Department of Intelligent Operations and Marketing

Projects

Projects per year 2008 2020 2023 2024 2028

• 3 Not started
• 33 Active
• 54 Finished

Projects per year

Search results

• Finished

  Plastic Recycling Awareness Raising In Suzhou Project

  Zhang, Y., Kakuda, N. & Zhou, X.

  10/12/24 → 31/12/24

  Project: Collaborative Research Project

• Silver economy and the welfare of the elderly

  Liu, M.

  1/07/24 → 30/09/24

  Project: Collaborative Research Project

• Understanding the roles of social media and methodological applications of learning analytics in online learning: a systematic literature review

  Lu, H.

  30/06/24 → 25/08/24

  Project: Internal Research Project

• Research on the structural changes in the supply and demand sides of the Suzhou second-hand housing market under the new situation and strategies for preventing and resolving systemic risks

  Zhao, S. & Lin, Z.

  31/05/24 → 15/09/24

  Project: Governmental Research Project

  • Structural Change 100%
  • Housing Market 100%

• XJTLU students' consumption of plant-based proteins at the campus canteen - does nudging work?

  Touchstone, E., Yu, Y., Lee, E. & Jia, M.

  8/09/23 → 28/12/24

  Project: Collaborative Research Project

  • Protein Intake 100%

• Cultivation Path and Countermeasures for Hard Technology Enterprises in Key Fields of Suzhou

  Li, J., Wang, W., Shen, F. & Yan, J.

  16/05/23 → 31/07/23

  Project: Governmental Research Project

• AstraZeneca Digital Capability Uplift Program (Cohort 2)

  Ni, Z.

  1/03/23 → 30/11/23

  Project: Other

• Future mobility experiences: understanding perceived impacts among four AVs scenarios

  Lee, J. H., Lee, E., Chung, H. & Lu, Y.

  1/02/23 → 30/09/24

  Project: Governmental Research Project

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• Visual assimilation versus physical complementation: The role of temperature in food choice

  Yu, Y., jia, M. & li, B.

  1/01/23 → 31/12/24

  Project: Governmental Research Project

  • Food Choice 100%

• Exploring the near-optimal policies and efficient computational algorithms for large-scale general-structure Assemble-To-Order (ATO) systems

  Fang, J. & ElHafsi, M.

  1/03/22 → 28/02/25

  Project: Internal Research Project

  • Optimal Policy 100%

• AstraZeneca Digital Capability Uplift Program (Cohort 1)

  Ni, Z.

  3/02/22 → 31/12/22

  Project: Other

• Joint optimization of inventory control and component allocation for Assemble-to-Order systems: A scenario tree approach

  Chu, J.

  1/01/22 → 31/12/24

  Project: Governmental Research Project

  • Inventory Control 100%
  • Joints (Structural Components) 100%

• Strategic Development of BA Marketing Programme: From Traditional Marketing to Digital Marketing

  Liu, M.

  1/12/21 → 31/12/22

  Project: Internal Research Project

• Consumer Responses to AI in the Retail Sector: Experimental Evidence

  Lee, E., Kim, D. & Hwang, K.

  1/09/21 → 30/06/24

  Project: Internal Research Project

  • Retail Sector 100%
  • Artificial Intelligence 100%

• Exploring immersive learning through VR (virtual reality) technology in module IOM411 logistics and physical distribution

  Ni, Z. & Li, Y.

  1/09/21 → 30/04/23

  Project: Internal Research Project

  • Virtual Reality Technology 100%

• Lot-sizing and scheduling problem with continuous demand in automobile powertrain shops

  Chen, J. & JIN, J.

  1/09/21 → 31/08/24

  Project: Internal Research Project

  • Lot Sizing 100%

• Exploring System Dynamics Performance of Closed Loop Supply Chains in Consumer Electronic Sector: A Control Engineering Approach

  Lin, J.

  1/01/21 → 31/12/23

  Project: Governmental Research Project

  • Systems Dynamics 100%
  • Consumer Electronics 100%
  • Control Engineering 100%
  • Dynamic Performance 100%
  • Closed Loop 100%

• Investigation into Consumers’ Responses to Privacy Regulation Policy in the Emerging Digital Markets

  Li, C. & Chau, P. Y. K.

  1/12/20 → 30/11/23

  Project: Internal Research Project

  • Legislation 100%

• Risk-aversion in reinforcement learning

  Xu, J.

  1/02/20 → 30/09/22

  Project: Internal Research Project

  • Reinforcement Learning 100%

• Exploring System Dynamics Performance of the Consumer Electronics Closed-loop Supply Chains in Suzhou

  Lin, J.

  1/02/20 → 28/02/23

  Project: Internal Research Project

  • Systems Dynamics 100%
  • Consumer Electronics 100%
  • Dynamic Performance 100%
  • Closed Loop 100%

• The role of Emerging Technology in Achieving Circular Economy: Innovation Diffusion and Dynamic capability perspective

  Chen, L.

  1/02/20 → 31/12/23

  Project: Internal Research Project

  • Dynamic Capabilities 100%
  • Innovation Diffusion 100%
  • Circular Economy 100%
  • Dynamic Capability 100%

• EEG signal Analysis with modified Neural Network and Granular Computing; Analyzing the human action and thinking

  Kim, K. S. & Liu, G.

  1/02/20 → 29/02/24

  Project: Internal Research Project

  • Neural Network 100%

• Intelligent automobile production and scheduling system for pressing shops: effective algorithms and new methods

  Chen, J., Li, L., 刘国权, 金建钢 & 夏俊

  1/01/20 → 31/12/22

  Project: Internal Research Project

• Sustainable Reporting and Firms' financial Performance : A Supply Chain Perspective

  Chen, L.

  1/01/20 → 31/12/22

  Project: Governmental Research Project

• Adoption and Diffusion of New Energy Vehicles: the Unified View of Electrification, Sharing and Connected-Autonomous Driving

  Qian, L., Soopramanien, D., Tyfield, D., 王琤, 袁睿志, 黄幼麟 & 马壮

  1/01/20 → 31/12/23

  Project: Governmental Research Project

  • Facilitated Diffusion 100%

• Evolutionary-psychology-based marketing of Negative Service: Fear Intervention Perspective

  Pan, L.

  1/01/20 → 31/12/22

  Project: Governmental Research Project

  • Evolutionary Psychology 100%

• Consumer Adoption of Connected-Automated Vehicles in China: A Preliminary Study

  Qian, L., Pang, Z., Yin, J. & Huang, Y.

  1/09/19 → 31/08/21

  Project: Internal Research Project

• Country-of-Origin and Cross-border Firm Ownership in the Food Industry: A Study on Consumer Valuation

  Fang, E., So, T. K. L., Chen, T. & 尹晗

  1/07/19 → 30/06/22

  Project: Internal Research Project

  • Country of Origin 100%
  • Food Industry 100%
  • Ownership 100%

• Returnable package transportation Optimization Platform

  Liu, G., 孙延安, 项阳, Li, L., Chen, L., Wang, X., Xu, J., Chen, J., Lin, J., Ni, Z., 崔越, 张权 & 王嘉兴

  1/07/19 → 30/06/22

  Project: Internal Research Project

• Electronic platform value creation based on core information assets

  Zhang, C. & Liu, M.

  1/01/19 → 31/12/22

  Project: Governmental Research Project

• AI Based Supply Chain Optimization Open Platform

  Liu, G., 卢居霄, Ma, F., Ismail, H. & 李蕾

  1/07/18 → 30/06/21

  Project: Internal Research Project

  • Supply Chain 100%
  • Artificial Intelligence 100%
  • Supply Chain Management 100%

• Big data analysis on Suzhou house price

  Lan, H., Fang, E. & 王军英

  16/05/18 → 31/10/18

  Project: Governmental Research Project

• Exploring slow tourism strategies for the sustainable redevelopment of historic Suzhou

  Nolf, C., Wang, Y., Fang, E. & Mejias, P.

  4/05/18 → 15/09/18

  Project: Governmental Research Project

  • Slow Tourism 100%

• Consumers’ Adoption on Learning Mindfulness: An Exploratory Study

  Pan, L.

  1/02/18 → 31/01/21

  Project: Internal Research Project

  • Mindfulness 100%

• Operationalizing Culture as a Variable in Cross-Cultural Management Modeling. An Application to Innovation Adoption within Cultural Groups.

  Fang, E.

  1/01/18 → 31/12/19

  Project: Governmental Research Project

  • Cross Cultural Management 100%

• Study on Building up Innovation Ecosystem and Improving Innovation Intensity in Jiangsu Province

  Cao, X., Qian, L., Zou, H. & Yan, Z.

  4/07/17 → 31/12/17

  Project: Governmental Research Project

• Big Data for financial analysis

  Chen, L.

  1/07/17 → 31/08/21

  Project: Internal Research Project

  • Big Data 100%

• A platform for monitoring and risk assessment of dangerous goods logistics based on IoT Technology

  Ni, Z., Chen, L., 许跃华, 杨凯, 姚善良, 刘国权 & Ismail, H.

  1/07/17 → 30/06/20

  Project: Internal Research Project

  • Internet-Of-Things 100%

• Sharing economy archetypes as service triads: towards an integrated framework

  Liu, G.

  1/04/17 → 31/07/20

  Project: Internal Research Project

• Operationalizing Culture as a Variable in Cross-Cultural Management Modeling. An Application to Innovation Adoption within Cultural Groups.

  Fang, E.

  1/01/17 → 31/12/17

  Project: Governmental Research Project

  • Cross Cultural Management 100%

• The Application of Big Data Analytics in Optimizing Logistics Operations in China: A Case Study of DTW Logistics (Suzhou), Suzhou Logistics Center (SeAll) and Delta Logistics (Suzhou)

  Ismail, H.

  1/09/16 → 31/12/18

  Project: Internal Research Project

  • Logistics Operation 100%
  • Big Data 100%
  • Data Analytics 100%

• The Digital Music Market in China: Piracy, Innovation, and Consumer Behaviour

  Fang, E.

  1/07/16 → 31/07/19

  Project: Internal Research Project

  • Innovation Behavior 100%
  • Consumer Behavior 100%
  • China 100%
  • Consumer Attitude 100%

• The statistical arbitrage between the CSI 300 index futures and SGX FTSE China A50 index futures

  Liu, G.

  1/01/16 → 28/02/17

  Project: Internal Research Project

• Theoretical and Empirical Studies on the Dynamic Diffusion of Low Carbon Innovations: the Perspective of Socio-technical System Evolution

  Qian, L., Soopramanien, D., Tyfield, D., Maria, J., 尹珏林, Kian, W. & 马壮

  1/01/16 → 31/12/19

  Project: Governmental Research Project

  • Socio-Technical System 100%
  • Technical System 100%

• A Study Of Pro-Environmental Consumer Behavior in the City of Suzhou

  Yin, J., Qian, L. & Cao, X.

  1/07/15 → 30/06/17

  Project: Governmental Research Project

  • Consumer Behavior 100%
  • Consumer Attitude 100%

• Consumer Adoption of Multi-level Low-carbon Innovations: Empirical Study in South Jiangsu Area

  Qian, L., Soopramanien, D., Yin, J., Maria, J. & Huang, Y.

  1/07/15 → 30/06/17

  Project: Governmental Research Project

• Willingness-to-pay for environmental improvements in Suzhou (China)

  Fang, E.

  1/01/15 → 30/06/18

  Project: Internal Research Project

  • Willingness to Pay 100%

• E-marketing Services and E-marketing Performance: The Roles of Innovation, Knowledge Complexity and Environmental Turbulence in Influencing the Relationship

  Chong, W. K., Man, K. L., Qian, L., Sun, Y., Zhang, N., Ma, J. & Olalekan, D.

  1/01/15 → 31/12/17

  Project: Governmental Research Project

  • Marketing of Service 100%
  • Marketing Performance 100%

• Consumer Adoption Preferences to Eco-Innovations: the Case of Alternative Fuel Cars in China

  Qian, L.

  1/03/14 → 28/02/16

  Project: Internal Research Project

  • Green Innovation 100%
  • Alternative Fuel 100%

• Risk Perception, Trust and Food Safety Information in Suzhou (China). A Consumer Behavior Perspective

  Fang, E.

  1/01/14 → 31/08/15

  Project: Internal Research Project

  • Food Safety Information 100%