Projects per year
Personal profile
Personal profile
Dr. Yu is currently an Assistant Professor at IBSS. She holds a Ph.D. in Neuromanagement from Zhejiang University in 2022. Her research areas include sensory marketing, neuromarketing, food consumption, and artificial intelligence. She has published articles in journals including Journal of Retailing, Psychology Marketing, etc.Google Scholar: https://scholar.google.com/citations?user=xAgaj8gAAAAJhl=zh-CN Office hour: https://calendly.com/yyn-yu/office_hour
Research interests
Sensory marketing
Food consumption
Neuromarketing
Consumer behavior
Experience
Assistant Professor, International Business School Suzhou, Xi’an Jiaotong-Liverpool University, 2022- present
Visiting Ph.D. student, Warwick Business School, University of Warwick, 2021-2022
Awards and honours
Zhejiang University Award for Outstanding Doctoral Candidates, 2020
Outstanding Ph.D. Graduate in Zhejiang University, 2022
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph.D., Zhejiang University, 2022
B.A., Southwest Jiaotong University, 2017
Person Types
- Staff
Fingerprint
Dive into the research topics where Yining Yu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
XJTLU students' consumption of plant-based proteins at the campus canteen - does nudging work?
Touchstone, E., Yu, Y., Lee, E. & Jia, M.
8/09/23 → 28/12/24
Project: Collaborative Research Project
-
Visual assimilation versus physical complementation: The role of temperature in food choice
Yu, Y., jia, M. & li, B.
1/01/23 → 31/12/24
Project: Governmental Research Project
-
Visual assimilation versus physical complementation: The role of temperature in food choice
1/01/23 → 31/12/25
Project: Internal Research Project
-
The impact of brand logo animalization on consumer brand decision-making: Conceptualization and mechanism
Yu, Y., 贾淼磊, 彭子洲, 李欧, 闫振斌 & 解兆涵
1/01/25 → 31/12/27
Project: Governmental Research Project
Research output
- 6 Article
-
The role of recommendation sources and attribute framing in online product recommendations
Yang, Y., Zheng, J., Yu, Y., Qiu, Y. & Wang, L., Mar 2024, In: Journal of Business Research. 174, 114498.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
The Impact of Mobile Payment on Hedonic Preference
Yu, Y., Peng, X. & Wang, L., 13 Feb 2023, In: journal of interactive marketing.Research output: Contribution to journal › Article › peer-review
5 Citations (Scopus) -
The searching artificial intelligence: Consumers show less aversion to algorithm-recommended search product
Xie, Z., Yu, Y., Zhang, J. & Chen, M., 8 Jul 2022, In: Psychology and Marketing.Research output: Contribution to journal › Article › peer-review
31 Citations (Scopus) -
Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness
Yu, Y., Zhou, X., Wang, L. & Wang, Q., Jun 2022, In: Journal of Retailing. 98, 2, p. 335-355 21 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
Need to warm up! Ambient coldness increases vice inclinations
Yu, Y. & Wang, L., Oct 2021, In: Journal of Sensory Studies. 36, 5, e12686.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Activities
- 2 Presentation at conference/workshop/seminar
-
A Healthy Cold-Colored Restaurant: The Impact of the “Cold Ambient Color = Healthy” Intuition on Consumer Food Choice
Yining Yu (Speaker)
10 Jul 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
-
Consumer beware: The influence of physical temperature on food choice and spending
Yining Yu (Speaker)
4 Aug 2023 → 6 Aug 2023Activity: Talk or presentation › Presentation at conference/workshop/seminar