Projects per year
Personal profile
Personal profile
Huijin (Phoebe) Lu is a Senior Teaching Fellow in in International Business School Suzhou (IBSS) at Xi’an Jiaotong-Liverpool University (XJTLU) since August 2017 and she also served as the Program Director in BSc Information Management and Information Systems from 2019 to 2024. Huijin holds an MSc Information Management and Systems from London School of Economics and Political Science (LSE). Before joining XJTLU, Huijin was a senior consultant in PricewaterhouseCoopers Management and Deloitte specializing in providing various professional financial risk management services to banking and financial industries. Now Huijin is a PH.D candidate in Education of XJTLU and focusing on sense of community for online or hybrid learning, IS-education and social media-based informal or lifelong learning.
Research interests
E-business Models and Strategies
IS-education
Social media-based informal and lifelogn learning
Sense of community and social presence in online or blended learning environment
Experience
Senior Teaching Fellow, Xian Jiaotong-Liverpool University - 2017
Senior Consultant, PricewaterhouseCoopers Management Consulting (Shanghai) Co., Ltd. , Beijing Branch - 2014 to 2017
Consultant, Deloitte Enterprise Management Consulting (Shanghai) Co., Ltd., Beijing Branch - 2013 to 2014
Teaching
Project Evaluation Management
E-Business Models and Strategies
Introduction to Organisation and Management
Final Year Project
Dissertation
Education/Academic qualification
Master, London School of Economics and Political Science (LSE)
Bachelor, BSc, University of Liverpool
Bachelor, Xi'an Jiaotong-Liverpool University (XJTLU)
Person Types
- Staff
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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Understanding the roles of social media and methodological applications of learning analytics in online learning: a systematic literature review
30/06/24 → 25/08/24
Project: Internal Research Project
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A Study on the Influencing Factors of Online Learning Engagement Based on Social Cognitive Theory: Taking the Mediating Role of Social Presence into Consideration
Lu, H. & Zhang, T., Jun 2024, PACIS 2024. Pacific Asia Conference on Information SystemsResearch output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Digital Knowledge Transfer for Banks: From a Lean Data Management Perspective
Lu, H., Feb 2024, Harnessing Technology for Knowledge Transfer in Accountancy, Auditing, and Finance. Kwok, S., Omran, M. & Yu, P. (eds.). IGI Global, p. 150-172 23 p.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
Open Access -
Exploring the metacognition of self-directed informal learning on social media platforms: taking time and social interactions into consideration
Lu, H., Zhang, X. & Limniou, M., Sept 2024, In: Education and Information Technologies.Research output: Contribution to journal › Article › peer-review
Open Access -
A Study into Sponsorship Disclosure on Video Sharing Platforms: Evidence from Bilibili
Li, C. & Lu, H., May 2023, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Proceedings. Tu, Y. & Chi, M. (eds.). Springer Science and Business Media Deutschland GmbH, p. 220-232 13 p. (Lecture Notes in Business Information Processing; vol. 480 LNBIP).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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How Restaurant Attributes Affect Customer Satisfaction: A Study Based on Sentiment Analysis, Neural Network Modelling and Kano Model Classification
Lu, H., Tan, H., Li, C. & Xu, X., May 2023, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Proceedings. Tu, Y. & Chi, M. (eds.). Springer Science and Business Media Deutschland GmbH, p. 233-241 9 p. (Lecture Notes in Business Information Processing; vol. 480 LNBIP).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
1 Citation (Scopus)