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Shu-Hsiang Chen

Associate Professor

Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

Personal profile

Personal profile

Dr. Shu-Hsiang (Ava) Chen hold her dual Ph.Ds. in Educational Technology Tourism Development with specialization in Technology Management and Strategic Development from Chulalongkorn University and Maejo University in Thailand. Before joining the XJTLU Entrepreneur College Taicang campus, she was an Associate Professor at Shantou University Business School and ASEAN Marketing Director at Chilitag Technology Co., Ltd. She also serves as a business consultant for domestic and foreign companies and a board member of Chilitag Technology. Her academic expertise and research areas include technology management and innovation, digital marketing, digital transformation, and emerging technology in business applications. She has published as the first author/co-author of over 30 academic papers and works. She has also participated in several industrial and academic cooperation projects, such as the National Natural Science Foundation of China and the People’s Government of Guangdong Province funds projects.

Research interests

Technology management and innovation

Emerging technology in business applications

Digital transformation

Digital marketing


Associate Professor, Entrepreneurship Enterprise Hub, Entrepreneur College (Taicang), Xi’an Jiaotong-Liverepool University (XJTLU), 2021-09 - Present

ASEAN Marketing Consultant Board of Supervisors / Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan, 2018-08 - Present

Business Consultant / Shanghai DiCheng Business Management Co., Ltd.,Shanghai,China, 2018-05 - Present

Associate Professor, Business School, Shantou University, Guangdong, China, 2018-08 ~ 2021-08.

Adjunct Assistant Professor, National Kaohsiung Marine University; National Pingtung University, 2017-08 ~ 2018-01.

Adjunct Assistant Professor, National Kaohsiung University of Science Technology; National Chiayi University, 2017-08 ~ 2018-07.

ASEAN Marketing Director / Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan, 2016-12 ~ 2018-07.

Project Manager / National Kaohsiung First University of Science and Technology, Kaohsiung City, Taiwan, 2016-02 ~ 2016-10.

Social Media Marketing Manager / Matsu Thai Factory Co., Ltd., Sumutprakarn, Thailand, 2011-06 ~ 2014-09.

Web Designer, Developer Technical Assistant / University of Northern Iowa (UNI) Business Community Services (BCS), IA, U.S.A., 2008-04 ~ 2010-05.


  1. ENT401TC Research Methods for Entrepreneurs (PG Module)
  2. ENT412TC Entrepreneurship and Innovation (PG Module)
  3. ENT414TC Technology Management and Innovation (PG Module)
  4. ENT206TC (now ENT401TC) Futurology and Business Opportunities (UG Module)
  5. ENT101TC Introduction to Innovation and Entrepreneurship (UG Module)
  6. MBA courses: Management Information Systems, Digital Marketing

Undergraduate courses: Creativity and Entrepreneurship, Digital Marketing, Management Information Systems, Global Marketing, Intelligent Technology Marketing, Marketing Strategy and Planning, Business Website design and Management, Intelligent Technology, Marketing management, Seminar in Educational Technology Communications, Design of Interactive Media for Learning

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Ph.D., Educational Technology & Communications, Chulalongkorn University, Bangkok, Thailand, 2011-2015

Ph.D., Tourism Development, Maejo University, Chiang Mai, Thailand, 2010-2013

MA, Performance & Training Technology, University of Northern Iowa, Cedar Falls, Iowa, U.S.A., 2008-2010

BA, Management of Information Systems, University of Northern Iowa, Cedar Falls, Iowa, U.S.A., 2004-2008

Person Types

  • Staff


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Collaborations and top research areas from the last five years

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