Dr. Shu-Hsiang (Ava) Chen hold her dual Ph.Ds. in Educational Technology Tourism Development with specialization in Technology Management and Strategic Development from Chulalongkorn University and Maejo University in Thailand. Before joining the XJTLU Entrepreneur College Taicang campus, she was an Associate Professor at Shantou University Business School and ASEAN Marketing Director at Chilitag Technology Co., Ltd. She also serves as a business consultant for domestic and foreign companies and a board member of Chilitag Technology. Her academic expertise and research areas include technology management and innovation, digital marketing, digital transformation, and emerging technology in business applications. She has published as the first author/co-author of over 30 academic papers and works. She has also participated in several industrial and academic cooperation projects, such as the National Natural Science Foundation of China and the People’s Government of Guangdong Province funds projects.

Technology management and innovation

Emerging technology in business applications

Digital transformation

Digital marketing

Associate Professor, Entrepreneurship Enterprise Hub, Entrepreneur College (Taicang), Xi’an Jiaotong-Liverepool University (XJTLU), 2021-09 - Present

ASEAN Marketing Consultant Board of Supervisors / Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan, 2018-08 - Present

Business Consultant / Shanghai DiCheng Business Management Co., Ltd.，Shanghai，China, 2018-05 - Present

Associate Professor, Business School, Shantou University, Guangdong, China, 2018-08 ~ 2021-08.

Adjunct Assistant Professor, National Kaohsiung Marine University; National Pingtung University, 2017-08 ~ 2018-01.

Adjunct Assistant Professor, National Kaohsiung University of Science Technology; National Chiayi University, 2017-08 ~ 2018-07.

ASEAN Marketing Director / Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan, 2016-12 ~ 2018-07.

Project Manager / National Kaohsiung First University of Science and Technology, Kaohsiung City, Taiwan, 2016-02 ~ 2016-10.

Social Media Marketing Manager / Matsu Thai Factory Co., Ltd., Sumutprakarn, Thailand, 2011-06 ~ 2014-09.

Web Designer, Developer Technical Assistant / University of Northern Iowa (UNI) Business Community Services (BCS), IA, U.S.A., 2008-04 ~ 2010-05.

1. ENT401TC Research Methods for Entrepreneurs (PG Module)
2. ENT412TC Entrepreneurship and Innovation (PG Module)
3. ENT414TC Technology Management and Innovation (PG Module)
4. ENT206TC (now ENT401TC) Futurology and Business Opportunities (UG Module)
5. ENT101TC Introduction to Innovation and Entrepreneurship (UG Module)
6. MBA courses: Management Information Systems, Digital Marketing

Undergraduate courses: Creativity and Entrepreneurship, Digital Marketing, Management Information Systems, Global Marketing, Intelligent Technology Marketing, Marketing Strategy and Planning, Business Website design and Management, Intelligent Technology, Marketing management, Seminar in Educational Technology Communications, Design of Interactive Media for Learning