Projects per year
Personal profile
Personal profile
Dr. Tong Wu is currently a lecturer at Xian Jiaotong-Liverpool University. She earned her PhD in the management of technology from University of Technology Malaysia. Her research interests involve business model innovation, digital transformation, strategic management, and entrepreneurship. In particular, she is interested in helping organisations and start-ups innovate and transform their business models to stay ahead of the competition in an ever-changing, competitive business environment. She has worked as a business researcher for a university spin-off that is in close collaboration with tech industry. Prior to joining XJTLU, she organised and co-organised several hands-on workshops, lectures, and talks at University of Technology Malaysia, specifically designed to equip entrepreneurs with the necessary skills to start their new ventures . She has also worked with SMEs and start-ups to provide business advice, training, and market research.
Research interests
Corporate strategy and technology
Strategic management
Business model innovation
Digital transformation
Teaching
ENT101TC-Introduction to Innovation and Entrepreneurship
ENT102TC-Entrepreneurship concepts and practice
ENT104TC-Futurology and business opportunities
ENT103TC-Creative Innovator's Toolkit
ENT201TC- Business model generation
Awards and honours
PhD outstanding dissertation award (2021)
Dean’s award for outstanding academic performance (2012)
MJIIT postgraduate scholarships, University of Technology Malaysia (2015-2019)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
BSc. University of Technology Malaysia 2012
PhD, University of Technology Malaysia 2021
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
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Projects
- 6 Active
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SURF: Redefining Retail: Exploring Entrepreneurial and Technological Opportunities for Future Malls and Consumers
1/06/25 → 28/08/25
Project: Internal Research Project
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Syntegrative Education Exploration for Digital Intellectual Property: Bridging Legal Education and Entrepreneurship Education at XEC
Liu, K., Williams, C., Zhang, X., King, A., Chen, S., Lo, J., Wu, T., Hu, B., Zhang, W., Shen, X., Xie, Q. & Yang, J.
1/01/25 → 1/01/27
Project: Collaborative Research Project
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The Innovator’s Nexus: Entrepreneurship, AI and Engineering
Wu, T., Liu, K., Huang, W., Lo, J., Hai, J., Zhang, B., Perez, V., Aul, V. & Benitez Garcia, A.
1/09/24 → 31/08/26
Project: Internal Research Project
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The interplay of self-efficacy, artificial intelligence literacy and lifelong learning for career resilience among older employees: a comparison study between China and Malaysia
Peng Low, M., Wut, T. M., Lau, T. C. & Wu, T., 20 Jan 2025, In: Current Psychology.Research output: Contribution to journal › Article › peer-review
Open Access -
Leadership in the Digital Age: Leveraging AI-Enhanced Training for Peak Performance
Lo, Y. T., Ling, X., Wu, T., Thoo, A. C. & He, T., 2024, (Accepted/In press) Advances in Intelligent Manufacturing and Robotics - Selected Articles from ICIMR 2024.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Activities
- 1 Presentation at conference/workshop/seminar
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Sustainable Technopreneurship In The Restaurant Industry: Exploring The Interplay Of Technology And Social Impact In Intelligent Dining. Springerbrief In Applied Sciences And Technology.
Joe Lo (Speaker), Tong Wu (Speaker), Weize Huang (Speaker), Bo Zhang (Speaker) & Tong He (Speaker)
2024Activity: Talk or presentation › Presentation at conference/workshop/seminar