Projects per year
Personal profile
Personal profile
Dr. Tong Wu is currently a lecturer at Xian Jiaotong-Liverpool University. She earned her PhD in the management of technology from University of Technology Malaysia. Her research interests involve business model innovation, digital transformation, strategic management, and entrepreneurship. In particular, she is interested in helping organisations and start-ups innovate and transform their business models to stay ahead of the competition in an ever-changing, competitive business environment. She has worked as a business researcher for a university spin-off that is in close collaboration with tech industry. Prior to joining XJTLU, she organised and co-organised several hands-on workshops, lectures, and talks at University of Technology Malaysia, specifically designed to equip entrepreneurs with the necessary skills to start their new ventures . She has also worked with SMEs and start-ups to provide business advice, training, and market research.
Research interests
Corporate strategy and technology
Strategic management
Business model innovation
Digital transformation
Teaching
ENT101TC-Introduction to Innovation and Entrepreneurship
ENT102TC-Entrepreneurship concepts and practice
ENT104TC-Futurology and business opportunities
ENT103TC-Creative Innovator's Toolkit
ENT201TC- Business model generation
Awards and honours
PhD outstanding dissertation award (2021)
Dean’s award for outstanding academic performance (2012)
MJIIT postgraduate scholarships, University of Technology Malaysia (2015-2019)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
BSc. University of Technology Malaysia 2012
PhD, University of Technology Malaysia 2021
Person Types
- Staff
Fingerprint
Dive into the research topics where Tong Wu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Projects
- 4 Active
-
The Innovator’s Nexus: Entrepreneurship, AI and Engineering
Wu, T., Liu, K., Huang, W., Lo, J., Hai, J., Zhang, B., Perez, V., Aul, V. & Benitez Garcia, A.
1/09/24 → 31/08/26
Project: Internal Research Project
-
Infusing entrepreneurship education and mindset to non-business students: a holistic view on important factors and different approaches
1/07/24 → 30/06/27
Project: Internal Research Project
Research output
- 1 Conference Proceeding
-
Leadership in the Digital Age: Leveraging AI-Enhanced Training for Peak Performance
Lo, Y. T., Ling, X., Wu, T., Thoo, A. C. & He, T., 2024, (Accepted/In press) Advances in Intelligent Manufacturing and Robotics - Selected Articles from ICIMR 2024.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review