Enhancing Purchase Intention Through Live-Stream Perceived Value: An Exploration Of Price Promotion, Professionalism, Interactivity, And Community In Technopreneurship.

  • Ping Liu (Speaker)
  • Lo, J. (Speaker)
  • Chen, S. (Speaker)
  • Siti Suraya Abd Razak (Speaker)
  • Booi Chen Tan (Speaker)

Activity: Talk or presentation › Presentation at conference/workshop/seminar

Period2024
Event titleInternational Conference on Entrepreneurship, Technopreneurship and social Sciences (ICETSS)
Event typeConference