Projects per year
Personal profile
Personal profile
Dr. Shu-Hsiang (Ava) Chen holds her dual Ph.D.s in Educational Technology and Tourism Development with a specialization in Technology Management and Strategic Development from Chulalongkorn University and Maejo University in Thailand. Before joining the XJTLU Entrepreneur College Taicang campus, she was an Associate Professor at Shantou University Business School and ASEAN Marketing Director at Chilitag Technology Co., Ltd. She also serves as a business consultant for domestic and foreign companies and a board member of Chilitag Technology. Her academic expertise and research areas include technology management and innovation, digital marketing, digital transformation, and emerging technology in business applications. She has published as the first author/co-author of over 30 academic papers and works. She has also participated in several industrial and academic cooperation projects, such as the National Natural Science Foundation of China and the People’s Government of Guangdong Province funds projects.
Research interests
Technology management and innovation
Emerging technology in business applications
Digital transformation
Digital marketing
Experience
Associate Professor, Entrepreneurship Enterprise Hub, Entrepreneur College (Taicang), Xi’an Jiaotong-Liverpool University (XJTLU), 2021-09 - Present
MSc Entrepreneurship and Innovation Programme Director, Entrepreneurship Enterprise Hub, Entrepreneur College (Taicang), Xi’an Jiaotong-Liverpool University (XJTLU), 2021-09 - 2024-12
ASEAN Marketing Consultant Board of Supervisors / Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan, 2018-08 - Present
Business Consultant / Shanghai DiCheng Business Management Co., Ltd., Shanghai, China, 2018-05 - Present
Associate Professor, Business School, Shantou University, Guangdong, China, 2018-08 ~ 2021-08.
Adjunct Assistant Professor, National Kaohsiung Marine University; National Pingtung University, 2017-08 ~ 2018-01.
Adjunct Assistant Professor, National Kaohsiung University of Science Technology; National Chiayi University, 2017-08 ~ 2018-07.
ASEAN Marketing Director / Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan, 2016-12 ~ 2018-07.
Project Manager / National Kaohsiung First University of Science and Technology, Kaohsiung City, Taiwan, 2016-02 ~ 2016-10.
Social Media Marketing Manager / Matsu Thai Factory Co., Ltd., Sumutprakarn, Thailand, 2011-06 ~ 2014-09.
Web Designer, Developer Technical Assistant / University of Northern Iowa (UNI) Business Community Services (BCS), IA, U.S.A., 2008-04 ~ 2010-05.
Teaching
- ENT401TC Research Methods for Entrepreneurs (PG Module)
- ENT412TC Entrepreneurship and Innovation (PG Module)
- ENT414TC Technology Management and Innovation (PG Module)
- ENT206TC (now ENT104TC) Futurology and Business Opportunities (UG Module)
- ENT101TC Introduction to Innovation and Entrepreneurship (UG Module)
- MBA courses: Management Information Systems, Digital Marketing
Undergraduate courses: Creativity and Entrepreneurship, Digital Marketing, Management Information Systems, Global Marketing, Intelligent Technology Marketing, Marketing Strategy and Planning, Business Website Design and Management, Intelligent Technology, Marketing Management, Seminar in Educational Technology Communications, Design of Interactive Media for Learning
Personal profile
AY 2023/24 Academic Excellence Award, Teaching Innovation Award, Entrepreneurship and Enterprise Hub.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph.D., Educational Technology & Communications, Chulalongkorn University, Bangkok, Thailand, 2011-2015
Ph.D., Tourism Development, Maejo University, Chiang Mai, Thailand, 2010-2013
MA, Performance & Training Technology, University of Northern Iowa, Cedar Falls, Iowa, U.S.A., 2008-2010
BA, Management of Information Systems, University of Northern Iowa, Cedar Falls, Iowa, U.S.A., 2004-2008
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
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Projects
- 3 Active
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Syntegrative Education Exploration for Digital Intellectual Property: Bridging Legal Education and Entrepreneurship Education at XEC
Liu, K., Williams, C., Zhang, X., King, A., Chen, S., Lo, J., Wu, T., Hu, B., Zhang, W., Shen, X., Xie, Q. & Yang, J.
1/01/25 → 1/01/27
Project: Collaborative Research Project
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The influencing mechanism of SMEs’ innovation output
1/07/23 → 30/06/26
Project: Internal Research Project
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Innovating Entrepreneurship Education for Non-Business Master's Students
Marculescu, B., King, A., He, T., Zhang, X. & Chen, S-H., 1 Feb 2025, (Accepted/In press) Springerbrief in Applied Sciences and Technology (e-ISSN: 2191-5318).Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Role of Flow Experience in Fostering Travel Intentions of Youth in China and the Effect of Augmented Reality
Chen, S-H., Ahmed, F. & Ke, Y., 2025, (Accepted/In press) International Conference on Entrepreneurship, Technology & Social Sciences (ICETSS 2024).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia
Tham, A., Chen, S. H. & Durbidge, L., Mar 2024, In: Tourist Studies. 24, 1, p. 75-103 29 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Enhancing Innovation Output in SMEs through Digital Capabilities
Chen, S-H., Ma, C., Claus Schreier, C. & Karakushi, A., 2024, Enhancing Innovation Output in SMEs through Digital Capabilities. International Conference on Business Management and Entrepreneurship（ICBME）Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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System Dynamics View on AI Integration into Higher Education
Tan, A. H. P., Yap, E. H., Lim, C. S., PP Abdul Majeed, A., Zhu, Y., Chen, W., Chen, S-H. & Lo, Y. T., 2024, (In preparation) Complex Systems With Artificial Intelligence. López-Ruiz, R. (ed.). intechopenResearch output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
Activities
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Spatial Anthropology in Sustainable Tourism: Promoting Social and Environmental Benefits through ESG and Value Co-creation
Shu-Hsiang Chen (Supervisor), Tong He (Co-supervisor) & Heeseo Rain Kwon (Co-supervisor)
Jan 2025 → Jan 2028Activity: Supervision › PhD Supervision
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How Servant Leadership Fosters Team Innovation Performance Through Creativity, Synergy and Knowledge Sharing: Roles of AI-Awareness and Power Distance
Fawad Ahmed (Supervisor), Shu-Hsiang Chen (Co-supervisor) & Angelo Pirrone (Co-supervisor)
1 Sept 2024Activity: Supervision › PhD Supervision
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I&E Global Public Health Pathway director's group (Event)
Justin Fendos (Member) & Shu-Hsiang Chen (Chair)
27 Jan 2024 → 21 Feb 2025Activity: Membership › Membership of committee
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Enhancing Purchase Intention Through Live-Stream Perceived Value: An Exploration Of Price Promotion, Professionalism, Interactivity, And Community In Technopreneurship.
Ping Liu (Speaker), Joe Lo (Speaker), Shu-Hsiang Chen (Speaker), Siti Suraya Abd Razak (Speaker) & Booi Chen Tan (Speaker)
2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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How does socially responsible investing affect the clean energy share of energy firms?
Shu-Hsiang Chen (Supervisor), Fawad Ahmed (Co-supervisor) & Roberto Ferrero (Co-supervisor)
Dec 2023 → Dec 2026Activity: Supervision › PhD Supervision