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Victor Perez

Associate Professor of Practice

Personal profile

Personal profile

Dr. Vik Perez is a trailblazer in the field of brain-driven entrepreneurship, passionately advocating for radical creativity. As a pracademic—someone who seamlessly integrates hands-on experience with academic insight, he is driven by an unyielding determination to unveil the hidden forces that shape entrepreneurial success. His expertise in entrepreneurship education spans 101 jurisdictions worldwide.

As the inventor of the WNYLE Method, the world's first brain-based approach to cultivating an entrepreneurial mindset, Dr. Perez redefines how entrepreneurship can be taught, learned and practiced. His seminal book, “Entrepreneurship and Neuroscience: Researching Brain-driven Entrepreneurship”, lays the foundation for the future of entrepreneurship education.

Additionally, Dr. Perez is the mastermind behind “Mastery of Emotions in Entrepreneurship Education”, the first method that harnesses the power of emotions to drive entrepreneurial greatness. This groundbreaking approach, known as the "MEE's way," will be released by Edward Elgar next year.

Dr. Perez welcome students who are keen to explore the field of brain-driven entrepreneurship, whether they are working on final-year undergraduate projects, pursuing master’s, doctoral, or post-doctoral research, or seeking short-term research opportunities. He is also eager to engage in international collaboration initiatives.

Related documents

Education/Academic qualification

Especialization in Entrepreneurship, Cambridge University, United Kingdom

Especialization in Youth Entrepreneurship, Golda Meir International Centre, Israel

Especialization in Leaders in Development: Managing Change in a Dynamic World, Harvard University, United States

Especialization in Fundamentals of Neuroscience, Harvard University, United States

Especialization in Imaging in neuroscience: With a focus on MEG and EEG methods, Karolinska Institutet, Sweden

Master in Economics and Industrial Development, National University of General Sarmiento, Argentina

Master of Business Administration (MBA), Satakunta University of Applied Sciences, Finland

Especialization in Brain Science, The Graduate University for Advanced Studies, SOKENDAI, Japan

Postdoctorate in Entrepreneurship, University of Chinese Academy of Sciences, China

Especialization in Neuroscience of Learning, University of Helsinki, Finland

PhD, Economics and Business Administration, University of Jyvaskyla, Finland

Postdoctorate in Neuroentrepreneurship, University of Kobe, Japan

PhD, Management and Industrial Engineering, University of Oulu, Finland

Master, International Political Economy and Policy Management, University of Tsukuba, Japan

European Doctoral Programme in Entrepreneurship and SMES Management, Vaxjo University (Sweden) and Autonomous University of Barcelona (Spain)

External positions

Affiliated, Jesus College, University of Oxford

Honorary Associate, University of Liverpool, United Kingdom

Artist on Spotify

Keywords

  • BF Psychology
  • brain-driven entrepreneurship
  • entrepreneurial emotions
  • neuroentrepreneurship
  • entrepreneurial learning
  • perception
  • subconscious
  • beliefs

Person Types

  • Staff