Redefining Retail: Exploring Entrepreneurial and Technological Opportunities for Future Malls and Consumers

Project: Internal Research Project

Project Details

Fund Amount (RMB)

6000

Description

To explore how emerging consumer behaviors and expectations intersect with new retail technologies, and to design entrepreneurial business models that enhance the future mall experience through these insights.
This is exploratory, forward-looking research—meant to envision what malls and retail experiences could look like in the near future by integrating consumer insights and technological possibilities.
Project CategorySummer Undergraduate Research Fellowship
AcronymSURF
StatusActive
Effective start/end date1/06/2528/08/25

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