Project Details
Fund Amount (RMB)
6000
Description
To explore how emerging consumer behaviors and expectations intersect with new retail technologies, and to design entrepreneurial business models that enhance the future mall experience through these insights.
This is exploratory, forward-looking research—meant to envision what malls and retail experiences could look like in the near future by integrating consumer insights and technological possibilities.
This is exploratory, forward-looking research—meant to envision what malls and retail experiences could look like in the near future by integrating consumer insights and technological possibilities.
Project Category | Summer Undergraduate Research Fellowship |
---|---|
Acronym | SURF |
Status | Active |
Effective start/end date | 1/06/25 → 28/08/25 |
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