Projects per year
Personal profile
Personal profile
Dr. Zhang obtained her Ph.D. (funded by China Scholarship Council) in Inclusive Design and Creative Technology Innovation from University College Dublin in Ireland, with the thesis title: The Design, Building, Testing, and Evaluation of a Bespoke Virtual Cloud Campus Platform for Irish-Chinese Collaboration Incorporating Cross-cultural Collaborative Games.
Dr. Zhang was an assistant research professor at East China Normal University before joining XJTLU. Her role involved teaching classes on AI in Education, focusing on Cutting-edge Research in Modern Educational Technology. During this time, she also collaborated with industry giants like Tencent and iFlytek, leading projects on AI in education. Dr. Zhang has published over ten high-quality papers as the first and corresponding author, including SSCI, SCI, CSSCI, and ISTP journals. As an independent PI, she is currently leading a significant project of the 2021 China National Youth Project of Education Sciences: the intervention study of a markerless augmented reality cognitive training game on working memory in children with autism in China. She has also successfully completed the projects of 2021 Youth Project of Educational Sciences in the Shanghai Philosophy and Social Sciences Planning and China Postdoctoral Science Foundation. Therefore, Dr. Zhang has extensive experience leading interdisciplinary research in social and natural sciences and excels in designing experimental studies using diverse research methods.
As for entrepreneurial practice, Dr. Zhang co-founded two companies and is currently a consultant for some domestic start-ups. Dr. Zhang's rich experiences conducting innovation and entrepreneurship-related projects and practices testify to her expertise. For instance, Dr. Zhang also takes the role of entrepreneurship mentor at government-backed incubators in Suzhou and Shanghai. Dr. Zhang successfully and continuously organized the 'Win in Suzhou · Win the Future' Venture Contest for International Entrepreneurs in Ireland for six years, significantly contributing to the technological exchange and cooperation between China and Ireland.
Dr. Zhang's research interests are diverse and include commercializing innovative software and hardware products like those in Metaverse, AI, and Robots. Her expertise lies in developing research-based product prototypes that produce practical applications and commercialization. This ability underscores her commitment to translating research into tangible solutions.
Research interests
Entrepreneurship and Innovation
Innovative Learning and Teaching
Serious Game Development
AI and Education
Inclusive Design
Emerging Tech Innovations & Development
Digital transformation
Innovation incubation
Leadership Development
Experience
Assistant Professor, Entrepreneurship and Enterprise Hub, XJTLU, 2024 - Present
Assistant Research Professor, Department of Education Information Technology, East China Normal University, 2020-2024
Postdoctoral Fellowship, College of Education, East China Normal University, 2018–2020
Tutor & Demonstrator, School of Computer Science, University College Dublin, 2014-2018
Teaching
ENT103TC Creative Innovator’s Toolkit-UG
Awards and honours
2019, Obtained Shanghai “Post-doctoral Excellence Talent Program”
2018, Second Prize of Taicang Global Innovation Competition (Ireland and UK Division). Project: Mobile-based Markerless augmented reality English learning app.
2017, The Champion of the Citadel Dublin Datathon (Win€20,000 Grands), Project: The intelligent rental recommendation system for cost-effective housing in Manhattan, United States. Organizer: Citadel and Citadel Securities, and the winning team is invited to compete $100,000 international prize in New York City. https://www.siliconrepublic.com/innovation/citadel-datathon-dublin
2016, The Champion of the #HackAccessDubin (Win€2,000 Grands), Organizer: Google & Nissan, Topic: to develop technologies for assisting people with disabilities in accessing public transportation: cash prizes and start-up support. https://youtu.be/oCknw-_L9OQ
2016, The Top 10 Excellent Start-up Project in the "Win in Suzhou, Win the future" Venture Contest for International Elites in European, organised by Suzhou, China. Project: Virtual reality technology (VR+VW+AR) creates the future.
2015, The Excellent Project of the 10th “Chun Hui Cup”, organized by the Ministry of Education of the People’s Republic of China. Project: Innovative 3D printer development and design.
2014, The Top 10 Excellent team of the 3D Printer Construction and 3D Design Competition, awarded by the Academy of Innovation, University College Dublin.
2014, Winner of the Graduate Research and Innovation Fund, College of Human Sciences, University College Dublin.
2013, Winner of the Graduate Research and Innovation Fund, College of Human Sciences, University College Dublin.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related documents
Education/Academic qualification
PhD, Educational Technology & Creative Technology Innovation & AI for Education (SMARTlab & Insight), University College Dublin
Master, Educational Technology (Research); Computer and Information Science, Northeast Normal University
Bachelor, Educational Technology, Shenyang Normal University
Person Types
- Staff
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Collaborations and top research areas from the last five years
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The Innovator’s Nexus: Entrepreneurship, AI and Engineering
Wu, T., Liu, K., Huang, W., Lo, J., Hai, J., Zhang, B., Perez, V., Aul, V. & Benitez Garcia, A.
1/09/24 → 31/08/26
Project: Internal Research Project
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Artificial Intelligence Promotes Education Development Index (人工智能促进教育发展指数项目)
Gu, X. & Zhang, B.
1/08/23 → 31/08/25
Project: Governmental Research Project
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The intervention study of markerless augmented reality cognitive training game on working memory in children with Autism Spectrum Disorder in China (无标记增强现实认知培训游戏对我国自闭症儿童工作记忆的干预研究)
1/12/21 → 31/01/26
Project: Governmental Research Project
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Smart Education Development Status Project In (沈阳市大东区智慧教育示范区评估项目)
Gu, X. & Zhang, B.
1/09/22 → 31/12/23
Project: Collaborative Research Project
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The Intervention Study of Markerless Augmented Reality Cognitive Training Game on Working Memory of Children with Autism Spectrum Disorder in China
Zhang, B., Goodman, L., Robb, N. & 廖旖旎
1/09/21 → 30/09/24
Project: Governmental Research Project
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Construction of an Evaluation Index System for Intelligent Educational Software Oriented to Student Learning: Excerpt from the 2023 Annual Report on Artificial Intelligence Promoting the Development of Education (面向学生“学”的智能教育软件评估指标体系构建——《2023 人工智能促进教育发展报告》节选五)
Zhang, B., Chen, Y., Wang, X. & Li, Y., 2024, In: 中国教育信息化/ Chinese Journal of ICT in Education. 1, 7, p. 54-63Research output: Contribution to journal › Article › peer-review
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The Change and the Unchanged in Education Empowered by Digital Intelligence Technology (数智赋能智慧教育的变与不变之道)
Zhu, Z., Zhang, B. & Ling, D., 2024, In: 中国教育信息化/ Chinese Journal of ICT in Education. 30, 03, p. 3-14Research output: Contribution to journal › Article › peer-review
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2023 Annual Report on AI Promoting Education Development (2023人工智能促进教育发展的年度报告)
Gu, X., Li, F., Hu, Y., Feng, X. & Zhang, B., 2023, 131 p.Translated title of the contribution :《2023人工智能促进教育发展的年度报告》 Research output: Book/Report/Edited volume › Commissioned report › peer-review
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Telecollaboration Tool Preferences for Online Intercultural Learning in Higher Education: Perspectives of Chinese International Students.
Zhang, B., Goodman, L. & Gu, X.Q., 2023, In: SAGE Open. 13, 2Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
2022 Artificial Intelligence Education (2022人工智能教育蓝皮书)
Gu, X., Zhang, B. & Qian, B., 24 Mar 2022, 167 p.Research output: Book/Report/Edited volume › Commissioned report › peer-review