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Ellen Touchstone

Associate Dean for Responsible and Sustainable Business Education, PhD, Applied Linguistics

Calculated based on number of publications stored in Pure and citations from Scopus
1994 …2022

Research activity per year

Personal profile

Personal profile

Dr Ellen E Touchstone is the inaugural Associate Dean for Responsible and Sustainable Business Education at the International Business School Suzhou @ XJTLU. She received her MBA in International Business from ASU Thunderbird School of Global Management and her PhD in Applied Linguistics from the University of Southern California. She is a thought leader on inclusive banking with her research on the linguistic servicescape and multilingual advertising published in the Journal of Business Research and the Journal of Consumer Research respectively. The carbon reduction initiative she launched with the Sustainable Future Talents student group, Fifteen Ways in Fifteen Weeks won the AMBA BGA Best CSR Sustainability Initiative 2022. In March 2022, she was named a “China Super Woman” by Shanghai-based Green Initiatives for her work on environmental and gender equity initiatives in the Yangtze River Delta

Research interests

Inclusive financing


Diversity Equity and Inclusion

linguistic servicescape

multilingual services marketing

multilingual advertising


Inaugural Associate Dean, Responsible and Sustainable Business Education, IBSS - 2020 - present

Director of Internationalisation, IBSS - 2018-2020

Programme Director, International Business with a Language, IBSS - 2018-2021

Senior Associate Professor of Practice in Marketing, IBSS - 2016 - present

Academic Director, CRRC International Talent Programme - 2016-2018

Module Convenor, Postgraduate and Staff English, School of Languages, XJTLU - 2012-2015

Certified French and Speech Communications Teacher, Secondary Education - Richardson Independent School District, Texas - 2003-2012

Interim Assistant Marketing Director, LingualCare - a 3M Company - 2006 to 2007

Product Strategy Manager, PeopleSoft Corporation - 2000 to 2001

Adjunct Faculty, Marketing - California State University, Long Beach - 1995 - 1999

Visiting Assistant Professor, Marketing - Whittier College - 1997-1998

Director, Workplace Languages Programme - University of Southern California, American Language Institute - 1993 - 1994

Senior Lecturer, English for Specific Purposes - University of Southern California, American Language Institute - 1990-1995


MAN105 Introduction to Organisation and Management

MAN207 Retail Marketing

MAN303 Final Year Project

MAN315 Relationship Marketing

MAN319 Critical Issues in Marketing

MAN322 Marketing Strategy

MAN418 International Marketing

Awards and honours

2022 China Super Woman, Green Initiatives NGO (March)

2022 AMBA - BGA Best CSR Sustainability Initiative

2020 BA International Business with a Language selected as a Top Tier Programme by the Chinese Ministry of Education (Programme Director)

2019 BA International Business with a Language selected as a Top Tier Programme by the Jiangsu Ministry of Education (Programme Director)

2017 Deans Award for Outstanding Teaching

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 7 - Affordable and Clean Energy
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 14 - Life Below Water
  • SDG 17 - Partnerships for the Goals

Related documents

Education/Academic qualification

PhD , University of Southern California, Los Angeles, CA USA - 1996

MBA , Thunderbird School of Global Management, Glendale, AZ USA - 1992

BA , University of Nebraska, Lincoln, NE USA - 1986

Person Types

  • Staff


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