Research output per year
Research output per year
Associate Dean for Responsible and Sustainable, PhD, Applied Linguistics
Research activity per year
Dr Ellen E Touchstone is the inaugural Associate Dean for Responsible and Sustainable Business Education at the International Business School Suzhou @ XJTLU. She received her MBA in International Business from ASU Thunderbird School of Global Management and her PhD in Applied Linguistics from the University of Southern California. She is a thought leader on inclusive banking with her research on the linguistic servicescape and multilingual advertising published in the Journal of Business Research and the Journal of Consumer Research respectively. The carbon reduction initiative she launched with the Sustainable Future Talents student group, Fifteen Ways in Fifteen Weeks won the AMBA BGA Best CSR Sustainability Initiative 2022. In March 2022, she was named a “China Super Woman” by Shanghai-based Green Initiatives for her work on environmental and gender equity initiatives in the Yangtze River Delta
Inclusive financing
Sustainability
Diversity Equity and Inclusion
linguistic servicescape
multilingual services marketing
multilingual advertising
Inaugural Associate Dean, Responsible and Sustainable Business Education, IBSS - 2020 - present
Director of Internationalisation, IBSS - 2018-2020
Programme Director, International Business with a Language, IBSS - 2018-2021
Senior Associate Professor of Practice in Marketing, IBSS - 2016 - present
Academic Director, CRRC International Talent Programme - 2016-2018
Module Convenor, Postgraduate and Staff English, School of Languages, XJTLU - 2012-2015
Certified French and Speech Communications Teacher, Secondary Education - Richardson Independent School District, Texas - 2003-2012
Interim Assistant Marketing Director, LingualCare - a 3M Company - 2006 to 2007
Product Strategy Manager, PeopleSoft Corporation - 2000 to 2001
Adjunct Faculty, Marketing - California State University, Long Beach - 1995 - 1999
Visiting Assistant Professor, Marketing - Whittier College - 1997-1998
Director, Workplace Languages Programme - University of Southern California, American Language Institute - 1993 - 1994
Senior Lecturer, English for Specific Purposes - University of Southern California, American Language Institute - 1990-1995
MAN105 Introduction to Organisation and Management
MAN207 Retail Marketing
MAN303 Final Year Project
MAN315 Relationship Marketing
MAN319 Critical Issues in Marketing
MAN322 Marketing Strategy
MAN418 International Marketing
2022 China Super Woman, Green Initiatives NGO (March)
2022 AMBA - BGA Best CSR Sustainability Initiative
2020 BA International Business with a Language selected as a Top Tier Programme by the Chinese Ministry of Education (Programme Director)
2019 BA International Business with a Language selected as a Top Tier Programme by the Jiangsu Ministry of Education (Programme Director)
2017 Deans Award for Outstanding Teaching
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
PhD , University of Southern California, Los Angeles, CA USA - 1996
MBA , Thunderbird School of Global Management, Glendale, AZ USA - 1992
BA , University of Nebraska, Lincoln, NE USA - 1986
Research output: Chapter in Book or Report/Conference proceeding › Chapter
Research output: Contribution to journal › Article › peer-review
Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Ellen Touchstone (Speaker)
Activity: Talk or presentation › Invited talk
Ellen Touchstone (Organiser), Eunkyung Lee (Chair), Yidan Shao (Organiser) & Paola Pellegrini (Organiser)
Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
Ellen Touchstone (Chair)
Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
Ellen Touchstone (Participant)
Activity: Other