Projects per year
Personal profile
Education/Academic qualification
Master, Digital Business, University of Southampton
Person Types
- Students
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Active
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Multi-Sensory Experiences and Effects on Purchase Outcomes in Metaverse Retail
1/01/25 → 31/12/26
Project: Collaborative Research Project
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Avatars, Agency, and Acquisitions: A Cyberpsychological Perspective on Interactivity and Purchase Intent in Virtual Commerce
Xun, J., Ma, C., Liang, W., Fan, X. & Lyu, Q., 2025, (In preparation) The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan Ltd.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Exploring Practice-Led Research for Professional Development.
Xun, J., Fan, X., Liang, W. & Ma, C., Jan 2025, Chapter 3: IGI Global. 36 p.Research output: Book/Report/Edited volume › Book › peer-review
Open Access -
Enhancing Virtual Reality Experience: Cognitive Fulfilment’s Impact on Customer Attitude
Liang, W., Li, Y. & Xun, J., 4 Dec 2024, International Conference on Entrepreneurship, Technology and Social Sciences 2024 (ICETSS 2024): Springer Briefs in Applied Sciences and Technology. SpringerResearch output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Integrating Mixed Reality into Traditional Retail: Transforming the Future Shopping Experience
Liang, W., Xun, J., Dolega, L. & Hong, Y., Nov 2024, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review