Projects per year
Personal profile
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Not started
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Multi-Sensory Experiences and Effects on Purchase Outcomes in Metaverse Retail
1/01/25 → 31/12/26
Project: Collaborative Research Project
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Enhancing Virtual Reality Experience: Cognitive Fulfilment’s Impact on Customer Attitude.
Liang, W., Li, Y. & Xun, J., Oct 2024, (Submitted) 2024 International Conference On Entrepreneurship, Technology and Social Sciences : SpringerBriefs in Applied Sciences and Technology. SpringerResearch output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Integrating Mixed Reality into Traditional Retail: Transforming the Future Shopping Experience
Liang, W., Xun, J., Dolega, L. & Hong, Y., Nov 2024, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review
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Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Exploring Practice-Led Research for Professional Development. IGI Global
Xun, J., Fan, X., Liang, W. & Ma, C., Aug 2024, (Accepted/In press) Chapter 3: IGI Global.Research output: Book/Report/Edited volume › Book › peer-review