Research output per year
Research output per year
Personal profile
Personal profile
Miss Xiaowei Fan is a PhD student at XEC. She holds a master's degree with Distinction in MSc in Operation and Supply Chain Management, as well as a bachelor's degree in BSc Economics and Finance, both obtained from IBSS, XJTLU.
Xiaowei's research interest spans consumer behaviour, metaverse and retail management, and game theory. Her teaching assistantship experience includes: SMO201 Corporate Social Responsibility (Tutorial); IFB317TC Strategic Management and Policy (Seminar), IF110TC Fundamentals of Marketing (Tutorial), IFB002TC Essentials of Intelligent Supply Chain (Tutorial), and ENT302TC Cutting-edge Practice in Innovation and Entrepreneurship (Lab) among other specialised management courses.
In addition, Xiaowei gave a speech at the 2022 POMS (Production and Operations Management Society) International Conference, and won the Best Poster Presentation Award at the First Wisdom Lake Postgraduate Researcher Development Conference & 2023 XJTLU Postgraduate Research Symposium.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Master, MSc Operations and Supply Chain Management, Xi'an Jiaotong-Liverpool University
7 Sept 2020 → 18 Mar 2022
Award Date: 18 Mar 2022
BSc Economics and Finance
5 Sept 2016 → 28 Jul 2020
Award Date: 16 Jul 2020
Person Types
- Students
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Research hotspots in new retail and new logistics in China and abroad: A comparative analysis based on CiteSpace scientific mapping
Xun, J., Li, Y. & Fan, X., 2025, (Accepted/In press) In: Journal of University of Science and Technology of China. 55, 8Research output: Contribution to journal › Article › peer-review
Open Access -
Flowing into the Metaverse: Understanding Customer Behavior in Virtual Retail Spaces through Flow Theory
Fan, X., Xun, J. & Dolega, L., 26 Oct 2024, 19th Chinese Academy of Management Annual Meeting: 第19届中国管理学年会. Suzhou, p. 78Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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How do Augmented Reality (AR) and Virtual Reality (VR) Drive Customer Buying Outcomes? Insights from a Meta-Analysis (Outstanding Paper Award)
Fan, X., Xun, J., Dolega, L. & Xiong, L., 26 Oct 2024, 19th Chinese Academy of Management Annual Meeting: 第19届中国管理学年会. Suzhou, p. 78Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Exploring Practice-Led Research for Professional Development. IGI Global
Xun, J., Fan, X., Liang, W. & Ma, C., Aug 2024, (Accepted/In press) Chapter 3: IGI Global.Research output: Book/Report/Edited volume › Book › peer-review
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Shaping Consumer Behavior in Metaverse Retailing: The Role of Spatial Presence, Immersion, and Interactivity
Fan, X., Xun, J. & Dolega, L., Nov 2024, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review