Miss Xiaowei FAN is a PhD student at XEC. She holds a master's degree with Distinction in MSc in Operation and Supply Chain Management, as well as a bachelor's degree in BSc Economics and Finance, both obtained from IBSS, XJTLU.

Xiaowei's research interest spans consumer behaviour, metaverse and retail management, and game theory. Her research published in SSCI/PKU -indexed journals, including International Transactions in Operational Research, Sustainability, and Journal of University of Science and Technology of China.

Her teaching assistantship experience includes: SMO201 Corporate Social Responsibility (Tutorial); IFB317TC Strategic Management and Policy (Seminar), IF110TC Fundamentals of Marketing (Tutorial), IFB002TC Essentials of Intelligent Supply Chain (Tutorial), ENT302TC Cutting-edge Practice in Innovation and Entrepreneurship (Lab), and ENT301TC Capstone Project among other specialised management courses.

In addition, Xiaowei delivered a speech at the 2022 POMS (Production and Operations Management Society) International Conference. She won the Best Poster Presentation Award at both the First Wisdom Lake Postgraduate Researcher Development Conference and the 2023 XJTLU Postgraduate Research Symposium. Xiaowei also received the People’s Choice Award for Poster Presentation at the University of Nottingham Ningbo China 8th Postgraduate Research Symposium. Furthermore, she was awarded the Outstanding Paper Award at the 19th Chinese Academy of Management Annual Meeting.