Enhancing Virtual Reality Experience: Cognitive Fulfilment’s Impact on Customer Attitude.

Weihan Liang, Yue Li*, Jiyao Xun*

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publication2024 International Conference On Entrepreneurship, Technology and Social Sciences (tentatively Best Paper Award)
Subtitle of host publicationSpringer Briefs in Applied Sciences and Technology
PublisherSpringer
Publication statusPublished - Oct 2024

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