Enhancing Virtual Reality Experience: Cognitive Fulfilment’s Impact on Customer Attitude.

Weihan Liang, Yue Li*, Jiyao Xun*

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publication2024 International Conference On Entrepreneurship, Technology and Social Sciences
Subtitle of host publicationSpringerBriefs in Applied Sciences and Technology
PublisherSpringer
Publication statusSubmitted - Oct 2024

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