Enhancing Virtual Reality Experience: Cognitive Fulfilment’s Impact on Customer Attitude

Weihan Liang, Yue Li*, Jiyao Xun*

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationInternational Conference on Entrepreneurship, Technology and Social Sciences 2024 (ICETSS 2024)
Subtitle of host publicationSpringer Briefs in Applied Sciences and Technology
PublisherSpringer
Publication statusPublished - 4 Dec 2024

Cite this

Liang, W., Li, Y., & Xun, J. (2024). Enhancing Virtual Reality Experience: Cognitive Fulfilment’s Impact on Customer Attitude. In International Conference on Entrepreneurship, Technology and Social Sciences 2024 (ICETSS 2024): Springer Briefs in Applied Sciences and Technology Springer.