Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Exploring Practice-Led Research for Professional Development. IGI Global

^*Corresponding author for this work

Research output: Book/Report/Edited volume › Book › peer-review

Cite this

TY - BOOK

T1 - Managing Metaverse Retailing- Branding, Channel and Consumer Journey

T2 - Exploring Practice-Led Research for Professional Development. IGI Global

AU - Xun, Jiyao

AU - Fan, Xiaowei

AU - Liang, Weihan

AU - Ma, Cheng

PY - 2024/8

Y1 - 2024/8

M3 - Book

BT - Managing Metaverse Retailing- Branding, Channel and Consumer Journey

PB - IGI Global

CY - Chapter 3

ER -