Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Person Types
- Students
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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An Exploration of Retail Consumer Behaviour in the Metaverse within the Context of Technological Innovation
Ma, C., Xun, J., Ye, Z. & Hong, Y., Nov 2024, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review
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Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Exploring Practice-Led Research for Professional Development. IGI Global
Xun, J., Fan, X., Liang, W. & Ma, C., Aug 2024, (Accepted/In press) Chapter 3: IGI Global.Research output: Book/Report/Edited volume › Book › peer-review
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On the Importance of Strategic Management in Contemporary Multinational Corporations
Ma, C., song, Z. & zhang, Y., 17 Aug 2023, In: Journal of Education, Humanities and Social Sciences.Research output: Contribution to journal › Conference article › peer-review