Multi-Sensory Experiences and Effects on Purchase Outcomes in Metaverse Retail

Xun, Jiyao (PI)
Liang, Weihan (Team member)

Project: Collaborative Research Project

Project Title (In Chinese)

元宇宙零售中的多感官体验的消费刺激效用研究

Status	Active
Effective start/end date	1/01/25 → 31/12/26