Projects per year
Personal profile
Personal profile
Dr. Yang Lu is an Assistant Professor in Management & Information Systems at the International Business School Suzhou, Xi’an Jiaotong-Liverpool University. She serves as the programme director for BSc Information Management and Information Systems (IMIS). She has also been recognised as an Honorary Associate PhD Supervisor at the University of Liverpool (UK) since 2021. She obtained her doctoral degree from Newcastle University (UK) with support from the David Goldman Scholarship.
Her research area is human–computer/robot interaction and collaboration (HCI/HRI), with a particular focus on user acceptance of and interaction with advanced and emerging technologies within the overarching Internet of Things (IoT) paradigm, including embodied AI (EAI), humanoid robots, autonomous vehicles, and smart cities. Her research has been published in prestigious international journals such as Risk Analysis, Technological Forecasting and Social Change, Cities, Computers in Human Behavior, and the Journal of Marketing Management.
Research interests
Human-Robot Interaction and Collaboration (HRIC)
Human-Computer Interaction (HCI)
Embodied Intelligence
Artificial Intelligence
Anthropomorphism / Human-likeness
Design Cues
Robotics
Technology Acceptance, Adoption and Use
Management Information Systems
Internet of Things
Experience
Assistant Professor in Management, IBSS, XJTLU, 2019 to Present
Teaching
IOM443 Qualitative Research Methods
BUS303 Final Year Project
IOM207 Qualitative Research Methods in Management Research
IOM006 Trends in Marketing and Information Management
ECO415 Business Analytics Dissertation
Awards and honours
Jiangsu Innovation and Entrepreneurship Talent Program, Jiangsu Province - 2021
David Goldman Doctoral Scholarship, Newcastle University, UK - 2016 - 2019
Education/Academic qualification
PhD, PhD in Business, Newcastle University
Award Date: 31 Oct 2019
Research areas
- Human-Robot Interaction and Collaboration (HRIC)
- Human-Computer Interaction (HCI)
- Artificial Intelligence (AI)
- Embodied Intelligence
- Internet of Things
- Anthropomorphism
- Design Cues
- Robotics
- Autonomous Vehicles
Person Types
- Staff
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Collaborations and top research areas from the last five years
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Sustainable Diffusion of New Energy Vehicles: the Perspective of Integrating User Adoption and Innovative Usage
Liu, O. (Team member), Liu, M. (Team member), Lu, Y. (Team member), Tyfield, D. (Team member), Huang, Y. (Team member) & Qian, L. (PI)
1/01/25 → 31/12/28
Project: Governmental Research Project
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User Preferences for Future Mobility Experiences: A Segmentation Analysis
Lee, E. (PI), Lee, J. H. (CoI), Chung, H.-C. (CoI) & Lu, Y. (CoI)
8/03/24 → 1/04/26
Project: Internal Research Project
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Future mobility experiences: understanding perceived impacts among four AVs scenarios
Lee, J. H. (PI), Lee, E. (CoI), Chung, H.-C. (CoI) & Lu, Y. (CoI)
1/02/23 → 28/02/26
Project: Governmental Research Project
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Communication in public health crisis: Exploring the communication effects of social media messages and signals
Lu, Y. (PI), Qian, L. (Team member), Marikyan, D. (Team member) & Li, Y. (Team member)
1/09/21 → 31/08/25
Project: Internal Research Project
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Anticipation of urban mobility futures beyond adoption: User segmentation across scenarios in two pioneering Chinese cities
Lee, E., Lee, J. H., Chung, H.-C. & Lu, Y., Apr 2026, In: Cities. 171, 12 p., 106787.Research output: Contribution to journal › Article › peer-review
Open Access -
How downward financial comparison motivates self-improvement gifting
Hampson, D., Gong, S., Li, Q., Wang, W. & Lu, Y., 5 Mar 2026, (Accepted/In press) In: Psychology and Marketing.Research output: Contribution to journal › Article › peer-review
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Social Commerce and Beyond: The Role of WeChat in Relationship Marketing, Gig Economy, and Responsible Innovation
Lu, Y., Tong, Y., Alamanos, E. & Papagiannidis, S., 1 Jul 2026, A Research Agenda for Responsible Innovation. Edward Elgar PublishingResearch output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Acceptance or Resistance to Household Service Robots: The Role of Identity Threats from Embodied Artificial Intelligence
Lu, Y., Tao, Y., Willison, R., Hampson, D. & Lei, Q., Jul 2025, (Accepted/In press).Research output: Contribution to conference › Paper › peer-review
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The effects of risk preferences on consumers’ reference-dependent choices for autonomous vehicles
Liang, Y., Qian, L., Lu, Y. & Bektaş, T., Dec 2025, In: Risk Analysis. 45, 12, p. 4157-4176Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus)
Activities
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ACCEPTANCE OR RESISTANCE TO HOUSEHOLD SERVICE ROBOTS: THE ROLE OF IDENTITY THREATS FROM EMBODIED ARTIFICIAL INTELLIGENCE
Lu, Y. (Speaker)
30 Jul 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Future Mobility Landscape in China
Lee, J. H. (Speaker), Lee, E. (Speaker) & Lu, Y. (Speaker)
May 2025Activity: Talk or presentation › Invited talk
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2024 Academy of Management Annual Meeting Best Paper (Technology & Innovation Management Division)
Liang, Y. (Participant), Qian, L. (Participant), Lu, Y. (Participant) & Bektaş, T. (Participant)
Aug 2024Activity: Other
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Acceptance of future scenarios for 'Robotic+' eldercare among the aging population in China
Lu, Y. (Supervisor)
1 Jul 2024 → 28 Aug 2024Activity: Supervision › Completed SURF Project