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Zhe Lin

Assistant Professor

Calculated based on number of publications stored in Pure and citations from Scopus
20132024

Research activity per year

Personal profile

Personal profile

Dr. Zhe Lin is an assistant professor of marketing at International Business School Suzhou (IBSS) of Xian Jiaotong-Liverpool University (XJTLU). His research interests include two-sided market, influencer marketing, social media, and machine learning applications in marketing research. I am looking for 1-2 Research Assistants to work on one research project. Preferred candidates should be proficient in Python or R and familiar with data processing.

Research interests

Substantive: Dynamic Pricing, Platform Economy, Influencer Marketing, Two-sided Market 

Methodological: Causal Inference, Econometrics, Machine Learning, Structural Econometric Models

Experience

Assistant Professor of Marketing, XJTLU, 2022-present

Teaching

IOM006 Trends in Marketing and Information Technology

IOM402 Marketing Management

Awards and honours

President Graduate Fellowship, National University of Singapore 2017 -2021

ISMS Doctoral Consortium Fellow 2021

AMA-Sheth Foundation Doctoral Consortium Fellow, Indiana University 2021

Education/Academic qualification

Ph.D. in Quantitative Marketing, National University of Singapore, 2022

M.S. in Computer Science, Fudan University, 2014

B.Eng. in Computer Science, Shandong University, 2011

Person Types

  • Staff

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  • 1 Conference Proceeding

  • Conditional random fields for image region labeling with global observation

    Lin, Z., Chan, W., He, K., Zhou, X. & Wang, M., 2013, Advances in Multimedia Information Processing, PCM 2013 - 14th Pacific-Rim Conference on Multimedia, Proceedings. Springer Verlag, p. 586-597 12 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 8294 LNCS).

    Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

    1 Citation (Scopus)
  • 3 Presentation at conference/workshop/seminar