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Research activity per year

Personal profile

Personal profile

Dr. Zhe Lin is an assistant professor of marketing at International Business School Suzhou (IBSS) of Xian Jiaotong-Liverpool University (XJTLU). His research interests include two-sided market, influencer marketing, social media, and machine learning applications in marketing research. I am looking for 1-2 Research Assistants to work on one research project. Preferred candidates should be proficient in Python or R and familiar with data processing.

Research interests

Substantive: Dynamic Pricing, Platform Economy, Influencer Marketing, Two-sided Market 

Methodological: Causal Inference, Econometrics, Machine Learning, Structural Econometric Models


Assistant Professor of Marketing, XJTLU, 2022-present


IOM006 Trends in Marketing and Information Technology

IOM402 Marketing Management

Awards and honours

President Graduate Fellowship, National University of Singapore 2017 -2021

ISMS Doctoral Consortium Fellow 2021

AMA-Sheth Foundation Doctoral Consortium Fellow, Indiana University 2021

Education/Academic qualification

Ph.D. in Quantitative Marketing, National University of Singapore, 2022

M.S. in Computer Science, Fudan University, 2014

B.Eng. in Computer Science, Shandong University, 2011

Person Types

  • Staff


Dive into the research topics where Zhe Lin is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • Conditional random fields for image region labeling with global observation

    Lin, Z., Chan, W., He, K., Zhou, X. & Wang, M., 2013, Advances in Multimedia Information Processing, PCM 2013 - 14th Pacific-Rim Conference on Multimedia, Proceedings. Springer Verlag, p. 586-597 12 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 8294 LNCS).

    Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

    1 Citation (Scopus)