Research output per year
Research output per year
Search results
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2024
Addressing the Full 3 Ps: A Study of Oatly China’s “Silent Barista” Programme Promoting Planet, People & Profitability
Touchstone, E. E. & Underwood, L., 28 May 2024, Management Practices in China. Storm, J. & Wilson, J. (eds.). UK: Ethics International Press, Vol. 2. p. 1-26 26 p.Research output: Chapter in Book or Report/Conference proceeding › Chapter
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2022
Case: BSIS Visit as a Catalyst for Student-Led Sustainable Impact
Touchstone, E. E., 2022, BSIS: A decade of impact. Kalika, M. (ed.). Caen, France: EMS Management & Societe, p. 90-94 5 p.Research output: Chapter in Book or Report/Conference proceeding › Chapter
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2017
The linguistic servicescape: Speaking their language may not be enough
Touchstone, E. E., Koslow, S., Shamdasani, P. N. & D'Alessandro, S., 1 Mar 2017, In: Journal of Business Research. 72, p. 147-157 11 p.Research output: Contribution to journal › Article › peer-review
38 Citations (Scopus) -
2014
Spanish language billboard advertising in the US: Are there effects on Anglos?
Touchstone, E. E., Homer, P. M. & Koslow, S., 11 Jun 2014, Writing Business: Genres, Media and Discourses. Taylor and Francis, p. 257-272 16 p.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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1996
'Home, sweet casa' - Access to home loans in Los Angeles: A critique of English and Spanish home loan brochures
Touchstone, E. E., Kaplan, R. B. & Hagstrom, C. L., 1996, In: Multilingua. 15, 3, p. 329-349 21 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
1995
Image and reality: Banking in los angeles
Kaplan, R. B., Ellen, E. & Hagstrom, C. L., 1995, In: Text. 15, 4, p. 427-456 30 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
1994
Exploring language effects in ethnic advertising: A sociolinguistic perspective
Touchstone, E. E., Koslow, S. & Shamdasani, P. N., Mar 1994, In: Journal of Consumer Research. 20, March, p. 475-585 10 p.Research output: Contribution to journal › Article › peer-review