Exploring language effects in ethnic advertising:  A sociolinguistic perspective

Ellen E. Touchstone, Scott Koslow^*, Prem N. Shamdasani

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	475-585
Number of pages	10
Journal	Journal of Consumer Research
Volume	20
Issue number	March
Publication status	Published - Mar 1994

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title = "Exploring language effects in ethnic advertising: A sociolinguistic perspective",

keywords = "multilingual advertising, cultural respect, US HIspanics",

author = "Touchstone, {Ellen E.} and Scott Koslow and Shamdasani, {Prem N.}",

year = "1994",

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language = "English",

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pages = "475--585",

journal = "Journal of Consumer Research",

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publisher = "Oxford University Press",

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AU - Touchstone, Ellen E.

AU - Koslow, Scott

AU - Shamdasani, Prem N.

PY - 1994/3

Y1 - 1994/3

KW - multilingual advertising

KW - cultural respect

KW - US HIspanics

M3 - Article

SN - 1537-5277

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JO - Journal of Consumer Research

JF - Journal of Consumer Research

IS - March

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