Projects per year
Personal profile
Personal profile
Eddy is a Professor in the Department of Intelligent Operations and Marketing, and is currently serving as the Deputy Dean of International Business School Suzhou at Xi’an Jiaotong – Liverpool University. Eddy previous served as the Head of the Economics Division and the Director of Accreditations for the Business School, under which position he held a central role in IBSS’ initial accreditation for AACSB and EQUIS. Eddy holds a PhD from the University of Cambridge, where he focused his research on the diffusion and adoption of innovations. Upon arrival in China in 2012, Eddy opened up new research directions to contribute to the development of the Chinese market - e.g. consumer behaviour in China, tourism development, and contemporary issues in the domestic food industry. In this context, Eddy is currently leading multiple projects on the topic of food scares, and the social mechanisms that are creating, sustaining, and mitigating them. Eddy’s research has been published in leading international journal such as Technological Forecasting and Social Change (ABS3, IF:8.593), Journal of Business Ethics (FT50, IF: 6.430), Review of International Political Economy (ABS3, IF: 4.659), among others. Eddy’s current stream of research was funded by several grants from the National Science Foundation of China. He also regularly contributes to academic and practitioners’ forums to talk about consumer behaviour in China, and leads market studies for international firms interested in accessing the local market.
Research interests
Consumer Behaviour
Economic sociology
Behavioural Economics
Experience
Deputy Dean, International Business School Suzhou - 2020 to present
Head of Division, Economics, International Business School Suzhou - 2017 to 2020
Director of Accreditations - 2016 to 2019
Programme Director BSc Economics, International Business School Suzhou - 2016
Programme Director BSc Economics and Finance, Business School, Xiapos;an Jiaotong - Liverpool University - 2013 to 2015
Teaching Assistant, Solvay Brussels School of Economics and Management, Brussels Free University, BE - 2007 to 2008
Research Assistant, European Center for Advanced Research in Economics and Statistics, BE - 2007 to 2008
Teaching
Summer School, The New Chinese Consumer
Executive Education, Behavioural Economics for Managers
ECO109 Principles of Microeconomics
ECO120 Principles of Macroeconomics
ECO201 History of Economic Thought
ECO601 PhD Supervision
MAN001 Business Essentials
MAN212 International Development
MAN303 Final Year Project
MAN403 Dissertation
Awards and honours
2018 EQUIS Champion Award, International Business School Suzhou
2016 Deans Award for contribution to the School (AACSB Accreditation), International Business School Suzhou at XJTLU
2016 Teaching Innovation Prize, International Business School Suzhou
2014 Deans award for contribution to the development of IBSS, International Business School Suzhou at XJTLU
2011 Fieldwork Grant 2011 Department of Politics and International Studies, University of Cambridge
2010 Graduate Travel Grant 2010 Downing College, University of Cambridge
2010 Fieldwork Grant 2010 Department of Politics and International Studies, University of Cambridge
2007 Fellowship and Full Ph.D. Scholarship, Belgian American Educational Foundation (BAEF) (Declined)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD , University of Cambridge, 2013
M.A. , University of Warwick, 2007
BSc , Brussels Free University, 2006
Person Types
- Staff
Fingerprint
Collaborations and top research areas from the last five years
Projects
- 10 Finished
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Country-of-Origin and Cross-border Firm Ownership in the Food Industry: A Study on Consumer Valuation
Fang, E., So, T. K. L., Chen, T. & 尹晗
1/07/19 → 30/06/22
Project: Internal Research Project
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Exploring slow tourism strategies for the sustainable redevelopment of historic Suzhou
Nolf, C., Wang, Y., Fang, E. & Mejias, P.
4/05/18 → 15/09/18
Project: Governmental Research Project
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Operationalizing Culture as a Variable in Cross-Cultural Management Modeling. An Application to Innovation Adoption within Cultural Groups.
1/01/18 → 31/12/19
Project: Governmental Research Project
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Operationalizing Culture as a Variable in Cross-Cultural Management Modeling. An Application to Innovation Adoption within Cultural Groups.
1/01/17 → 31/12/17
Project: Governmental Research Project
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Clustering Consumer Adoption Behavior with Respect to Innovative Tea Products in the Chinese Market
Yin, H. & Fang, E., 2 Aug 2024, In: Beverages. 10, 3, p. 72-87 15 p.Research output: Contribution to journal › Article › peer-review
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Consumer heterogeneity for shared accommodations at pre-and-post adoption stages: Insights from travelers in Shanghai, China
Qin, L., Fang, E. S., Lai, I. K. W., Han, Y. & Liu, Y., Jun 2023, In: PLoS ONE. 18, 6 June, e0286868.Research output: Contribution to journal › Article › peer-review
Open Access -
Cultural Distance and Chinese Outbound Tourism: Exploring the Moderating Effect of Geographical Distance
Qin, L., Fang, E. S., Lai, I. K. W. & Abbas, S. K., 16 Jan 2023, In: Sustainability (Switzerland). 15, 2, p. 1-18 1689.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (Scopus)18 Downloads (Pure) -
Dairy purchase behaviors: Increasing understanding of Chinese consumers using a consumer involvement segmentation approach
Yin, H., Fang, E., Mirosa, M. & Kearney, T., Dec 2023, In: Journal of Dairy Science. 106, 12, p. 8523-8537 15 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Citations (Scopus) -
Digital Gifts at the Workplace: An Exploratory Study on the Impact of E-Hongbao
Chang, C., Fang, E., Suseno, Y. & Hudik, M., 2023, In: Journal of Global Information Management. 31, 1, 316832.Research output: Contribution to journal › Article › peer-review
Open Access
Activities
- 3 PhD Supervision
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Housing Submarkets for Families with School-Age Children: Submarket Choices and Neighbourhood Dynamics in Suzhou, China
Hyung-Chul Chung (Supervisor), Eddy Fang (Co-supervisor), Joon Sik Kim (Co-supervisor) & Alex Nurse (Co-supervisor)
2019 → 2024Activity: Supervision › PhD Supervision
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Unequal School, School District and Residential Segregation in Suzhou, China
Hyung-Chul Chung (Supervisor), Shih-yang Kao (Co-supervisor), Eddy Fang (Co-supervisor) & Alex Nurse (Supervisor)
2018 → 2024Activity: Supervision › PhD Supervision
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The Economic Effects of Infrastructure on the Prefecture Level in China, Evidence from Historic and Modern Data
Ming He (Supervisor) & Eddy Fang (Co-supervisor)
2016 → 2021Activity: Supervision › PhD Supervision