I am Senior Associate Professor at the School of Intelligent Finance and Business, Xian-Jiaotong Liverpool University (XJTLU). I obtained Doctor of Business Administration (DBA) from Boston University in 2004. After shortly teaching in Malaysia and Macau, I joined Shanghai University of Economics and Finance in 2007 as an assistant and then associate professor until 2013. I was teaching at Shanghai University, Zhejiang University of Economics and Finance and Shanghai Maritime University as a full professor before moving to XJTLU in 2023.

My educational background was in operation and supply chain management. Lured by the rapidly growing digital economy in China, I have shifted my research focus to E-Commerce. I have successfully secured three grants from National Science Foundation of China (NSFC), on topics of strategic sourcing, online advertising and omnichannel retailing, respecively.  I have published in Production and Operations Management, INFORMS Journal on Computing, Electronic Commerce Research and Applications, etc.

I am not taking PhD students. For students at Bachelor or Master level, I am happy to supervise your thesis work, preferably on case-based or data-based projects arising from real-world business problems. Students also can work on theoretical projects if you are mathematically talented.    

Supply chain management

Digital economy and e-commerce

Senior Associate Professor, XJTLU, July 2023-Present