CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP

Rhonwyn Vaudrey

CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP

Department of Intelligent Operations and Marketing

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Abstract

Cancel culture is a social media phenomenon that targets someone for bad behavior in a process of public shaming, or, being “cancelled”. I use qualitative analysis methods to identify elements of cancel culture’s narrative, and how cancel culture is representative of the end of a parasocial relationship.

Original language	English
Title of host publication	2023 Global Marketing Conference at Seoul (2023.07)
Pages	677-682
Publication status	Published - 2023

Cite this

Vaudrey, R. (2023). CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP. In 2023 Global Marketing Conference at Seoul (2023.07) (pp. 677-682)

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CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP

Abstract

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