Abstract
Cancel culture is a social media phenomenon that targets someone for bad behavior in a process of public shaming, or, being “cancelled”. I use qualitative analysis methods to identify elements of cancel culture’s narrative, and how cancel culture is representative of the end of a parasocial relationship.
| Original language | English |
|---|---|
| Title of host publication | 2023 Global Marketing Conference at Seoul (2023.07) |
| Pages | 677-682 |
| Publication status | Published - 2023 |