Research output per year
Research output per year
Search results
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2024
Antecedents of Chinese Consumers’ Purchase Intentions Toward Hybrid Electric Vehicles (HEVs)
Ni, C., Chen, C., Qian, L., Rastogi, A. & Li, Y., Aug 2024, Lecture Notes on Data Engineering and Communications Technologies. Springer Singapore, p. 1561-1574 14 p. (Lecture Notes on Data Engineering and Communications Technologies; vol. 215).Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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The Fellow Customers’ Engagement Behaviors in SEPs
Yuan, R., Wang, C. & Qian, L., Oct 2024, Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms. Yuan, R. & Liu, M. J. (eds.). Palgrave Macmillan, p. 101-111Research output: Chapter in Book or Report/Conference proceeding › Chapter
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The Reasons Why Consumers Join the SEP
Lu, D., Qian, L. & Cross, A., Oct 2024, Sharing Economy Platforms: A Casebook for Understanding Multiplayers in Sharing Economy Platforms. Yuan, R. & Liu, M. J. (eds.). Palgrave Macmillan, p. 33-46Research output: Chapter in Book or Report/Conference proceeding › Chapter
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2017
Fairness in the Chinese People’s Lives: Challenges and Policy Suggestions
Qian, L., 2017, Fair Development in China. Jiang, Q., Qian, L. & Ding, M. (eds.). Springer International Publishing, p. 61-89Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Introduction to Fair Development in China
Jiang, Q., Qian, L. & Ding, M., 2017, Fair Development in China. Jiang, Q., Qian, L. & Ding, M. (eds.). Springer International Publishing, p. 1-7Research output: Chapter in Book or Report/Conference proceeding › Chapter
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2016
A Case Study of the Successful Branding Story of Xi’an Jiaotong-Liverpool University: A Holistic Marketing Perspective
Wu, G., Zhang, X. & Qian, L., 2016, Asia Branding: Connecting Brands, Consumers and Companies. Nguyen, B., Melewar, T. C. & Schultz, D. E. (eds.). Palgrave Macmillan, p. 306-319Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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2015
Marketing Is More Than Just Selling and Advertising
Chong, W. KT. & Qian, L., 2015, Understanding business – a beginner’s text. Hack-Polay, D. & Davies, D. (eds.). 2nd ed. Pearson Asia, p. 43-54Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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2013
Marketing Is More Than Just Selling and Advertising
Chong, W. KT. & Qian, L., 2013, Understanding business – a beginner’s text. Hack-Polay, D. & Davies, D. (eds.). Pearson, p. 61-77Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review