Antecedents of Chinese Consumers’ Purchase Intentions Toward Hybrid Electric Vehicles (HEVs)

Chiakang Ni; Chuan Chen; Lixian Qian; Adit Rastogi; Yuang Li

doi:10.1007/978-981-97-5098-6_107

Antecedents of Chinese Consumers’ Purchase Intentions Toward Hybrid Electric Vehicles (HEVs)

Chiakang Ni, Chuan Chen^*, Lixian Qian, Adit Rastogi, Yuang Li

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

Abstract

This study discovered what the key factors influencing Chinese customer’s attitudes and further affecting their purchase intention toward hybrid electric vehicles (HEVs) are based on a brand equity model. This paper adopts quantitative approach and conducts a survey method online to collect the data about Chinese customer’s perception of HEVs. Based on multiple linear regression analysis and further hierarchical regression, the research goal was achieved. Perceived quality, monetary-related functional value, and performance-related functional value are identified as the key factors affecting customer attitudes. The strong linkage between their attitudes and intention to buy is found. In addition, we found age, as a moderating variable is significantly considered, especially in the influence of perceived quality over attitude, functional value (monetary) over attitude, and attitude over intention.

Original language	English
Title of host publication	Lecture Notes on Data Engineering and Communications Technologies
Publisher	Springer Singapore
Pages	1561-1574
Number of pages	14
DOIs	https://doi.org/10.1007/978-981-97-5098-6_107
Publication status	Published - Aug 2024
Externally published	Yes

Publication series

Name	Lecture Notes on Data Engineering and Communications Technologies
Volume	215
ISSN (Print)	2367-4512
ISSN (Electronic)	2367-4520

Keywords

Consumer attitude
Consumer behavior
Hybrid vehicles
Purchase intention

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-981-97-5098-6_107

Cite this

Ni, C., Chen, C., Qian, L., Rastogi, A., & Li, Y. (2024). Antecedents of Chinese Consumers’ Purchase Intentions Toward Hybrid Electric Vehicles (HEVs). In Lecture Notes on Data Engineering and Communications Technologies (pp. 1561-1574). (Lecture Notes on Data Engineering and Communications Technologies; Vol. 215). Springer Singapore. https://doi.org/10.1007/978-981-97-5098-6_107

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abstract = "This study discovered what the key factors influencing Chinese customer{\textquoteright}s attitudes and further affecting their purchase intention toward hybrid electric vehicles (HEVs) are based on a brand equity model. This paper adopts quantitative approach and conducts a survey method online to collect the data about Chinese customer{\textquoteright}s perception of HEVs. Based on multiple linear regression analysis and further hierarchical regression, the research goal was achieved. Perceived quality, monetary-related functional value, and performance-related functional value are identified as the key factors affecting customer attitudes. The strong linkage between their attitudes and intention to buy is found. In addition, we found age, as a moderating variable is significantly considered, especially in the influence of perceived quality over attitude, functional value (monetary) over attitude, and attitude over intention.",

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Ni, C, Chen, C, Qian, L, Rastogi, A & Li, Y 2024, Antecedents of Chinese Consumers’ Purchase Intentions Toward Hybrid Electric Vehicles (HEVs). in Lecture Notes on Data Engineering and Communications Technologies. Lecture Notes on Data Engineering and Communications Technologies, vol. 215, Springer Singapore, pp. 1561-1574. https://doi.org/10.1007/978-981-97-5098-6_107

Antecedents of Chinese Consumers’ Purchase Intentions Toward Hybrid Electric Vehicles (HEVs). / Ni, Chiakang; Chen, Chuan; Qian, Lixian et al.
Lecture Notes on Data Engineering and Communications Technologies. Springer Singapore, 2024. p. 1561-1574 (Lecture Notes on Data Engineering and Communications Technologies; Vol. 215).

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

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