Projects per year
Personal profile
Personal profile
Le Yao is an Assistant Professor in the Department of Applied Linguistics at Xi’an Jiaotong-Liverpool University. Her recent research primarily explores the intersection between Linguistics and Communication Studies. She has contributed research articles to reputable journals and disseminated research findings in international conferences such as ICA and IAMCR. Before her doctoral studies, Le Yao has spent over two years teaching at university level. Prior to her venture into academia, she gained practical experience by working in several international companies for a span of over two years.
Research interests
Applied linguistics;
Media discourse;
Public health communication;
Crisis communication
Awards and honours
2021 Humanities Doctoral Scholarship for outstanding academic performance & significant research, The Hong Kong Polytechnic University;
2021 Top Paper Award, Guangdong-Hong Kong-Macau Academic Exchanges in Foreign Languages and Translation Studies
Experience
Assistant Professor, Department of Applied Linguistics, XJTLU, 2024-present
Lecturer, Graduate School of Translation & Interpretation, Beijing Foreign Studies University, Graduate School of Foshan, 2019
Lecturer, Huashang College, Guangdong University of Finance & Economics, 2016-2019
Senior Researcher, GfK Market Research (Gesellshaft für Konsumforschung) Beijing Office, 2016
Consultant, The Fountain Group Limited, Hong Kong, 2013-2015
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Applied Language Sciences (distinction), The Hong Kong Polytechnic University
Award Date: 15 Oct 2023
Master, Translation, The Chinese University of Hong Kong (CUHK)
Award Date: 15 Nov 2013
Bachelor, English Studies, Tianjin Foreign Studies University
Award Date: 1 Jul 2012
Certificate of Consecutive Interpretation (CATTI level I & II), Ministry of Human Resources and Social Security
Award Date: 1 May 2011
Person Types
- Staff
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Active
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Unravelling Linguistic Certainty and Rapport Choices in Health Promotional Messaging on Social Media: A linguistic lens to psychological reactance research
1/01/25 → 31/12/27
Project: Internal Research Project
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Silver Stories: How Narratives About Older Adults Shape Public Perceptions on Social Media Platforms
19/10/24 → …
Project: Internal Research Project
Research output
- 7 Article
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Social Media Users’ Engagement with Fear Appeal Elements in Government’s Health Crisis Communication via State-Owned Media
Yao, L., Ngai, C. S. B., Singh, R. G. & Chen, F., 18 Jul 2024, In: Journal of Health Communication.Research output: Contribution to journal › Article › peer-review
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Exploring the Relationship Between Trust-Building Strategies and Public Engagement on Social Media During the COVID-19 Outbreak
Ngai, C. S. B., Singh, R. G., Lu, W., Yao, L. & Koon, A. C., 2023, In: Health Communication. 38, 10, p. 2141-2157 17 p.Research output: Contribution to journal › Article › peer-review
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A comparative analysis of the U.S. and China’s mainstream news media framing of coping strategies and emotions in the reporting of COVID-19 outbreak on social media
Ngai, S. B. C., Yao, L. & Singh, R., 2022, In: Discourse & Communication.Research output: Contribution to journal › Article › peer-review
13 Citations (Scopus) -
Engaging social media users with attitudinal messages during health crisis communication
Yao, L. & Ngai, S. B. C., 2022, In: Lingua.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
Impact of COVID-19 vaccine misinformation on social media virality: content analysis of message themes and writing strategies
Ngai, S. B. C., Singh, R. & Yao, L., 2022, In: Journal of Medical Internet Research.Research output: Contribution to journal › Article › peer-review
42 Citations (Scopus)
Activities
- 5 Presentation at conference/workshop/seminar
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Beyond One-Way Storytelling: Understanding Social Media Co-Narration of Health Crisis Narratives
Le Yao (Speaker)
17 Dec 2024 → 19 Dec 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Effect of fear appeal messages in health crisis communication on social media virality and user attitudes
Le Yao (Speaker), S. B. C Ngai (Speaker), Rita Singh (Speaker) & Fangfang Chen (Speaker)
2023Activity: Talk or presentation › Presentation at conference/workshop/seminar
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A qualitative analysis of health crisis plot in COVID-19 communication
Le Yao (Speaker) & S. B. C Ngai (Speaker)
26 May 2022 → 30 May 2022Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Exploring the relationship between trust- building strategies and public engagement on social media during COVID-19 outbreak
S. B. C Ngai (Speaker), Rita Singh (Speaker), Wenze Lu (Speaker), Le Yao (Speaker) & Alex Koon (Speaker)
2022 → …Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Does China’s political translation still adhere to politeness norm? A case study of English translation of discourse on US
Le Yao (Speaker)
16 May 2021Activity: Talk or presentation › Presentation at conference/workshop/seminar