Effect of fear appeal messages in health crisis communication on social media virality and user attitudes

  • Yao, L. (Speaker)
  • S. B. C Ngai (Speaker)
  • Rita Singh (Speaker)
  • Fangfang Chen (Speaker)

Activity: Talk or presentation › Presentation at conference/workshop/seminar

Period2023
Held atIAMCR International Association for Media and Communication Research
Degree of RecognitionInternational