Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management

Kim Kwong Samuel Kwok

Department of Accounting

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

1 Textual work

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2021
Western Luxury Brands are Entering as Risky Pact with China's Influencers: THE CONVERSATION
Kwok, K. K. S., 30 Nov 2021
Research output: Practice-based research output › Textual work