Western Luxury Brands are Entering as Risky Pact with China's Influencers: THE CONVERSATION

Kim Kwong Samuel Kwok

Western Luxury Brands are Entering as Risky Pact with China's Influencers: THE CONVERSATION

Department of Accounting

Research output: Practice-based research output › Textual work

Abstract

French cosmetics giant L'Oréal has been going through a massive retail row in China after two leading social media influencers sold large quantities of the company’s beauty face masks to consumers while inaccurately claiming it was the cheapest deal available anywhere.

Original language	English
Place of Publication	United Kingdom
Publisher	the Conversation
Media of output	Online
Publication status	Published - 30 Nov 2021

Keywords

KOL Luxury Online China
Social Media

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

Cite this

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KW - KOL Luxury Online China

KW - Social Media

UR - https://uk.news.yahoo.com/western-luxury-brands-entering-risky-162730008.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuYmluZy5jb20v&guce_referrer_sig=AQAAAHjrDIheK261a_Y6XGELHMc3ypqBHhiFaaNQBQGpNG12THhqcIZsco5R8xnDjuMREyYAE1TZV08uygHZuzy4Vte8GcORpFizc0QWdJxtHiiBpd-e6hoQK2Nbc4VQU38069uT9EJLCXRSuDjEHDaRnMHkhUTgQLR-MD9Ea82BHqym

UR - https://www.facebook.com/samuel.kwok.982/

M3 - Textual work

PB - the Conversation

CY - United Kingdom

ER -

Western Luxury Brands are Entering as Risky Pact with China's Influencers: THE CONVERSATION

Abstract

Keywords

UN SDGs

Access to Document

Other files and links

Fingerprint

Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management

The future of retail industry in a post-pandemic world - SBA Stone Forest

Cite this

Western Luxury Brands are Entering as Risky Pact with China's Influencers: THE CONVERSATION

Abstract

Keywords

UN SDGs

Access to Document

Other files and links

Fingerprint

Research output

Culture & Authenticity – How story-telling can be possible in luxury branding narrative policy management

Activities

The future of retail industry in a post-pandemic world - SBA Stone Forest

Cite this