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Kim Kwong Samuel Kwok

Senior Associate Professor

Calculated based on number of publications stored in Pure and citations from Scopus
20052025

Research activity per year

Personal profile

Personal profile

h-Index (Google Scholar): 6     i10-index: 4

Dr. Samuel Kwok, FCA, FHEA, earned his doctorate in professional studies (branding policy) from Middlesex University in London, UK. where he was supervised by Gertrude Shotte. He created a new path for the development of branding policies using the policy actors' group research and the role-based narrative policy framework. The School of Computing & Data Science (HKU) awarded him an MSc degree in E-Commerce and Internet Computing, and Scotland (UWS) awarded him an MBA in Marketing.

As a specialist in the global bullion market, he has served as the principal advisor for the 'GoldConnect' project between the Hong Kong Gold Exchange and the Shenzhen government. People's Daily Press, China, published his monograph, Strategy of China Bullion Market Integration and its Financial Impact. He wrote business cases, conducted industry analysis, edited books, and conducted educational research; his reprinted works have been published internationally. Dr. Kwok is currently a coordinator of the CaseLab of RCE 5 of IBSS.

For the following IGI Global book projects, Dr. Kwok serves as the chief editor. 

1. Harnessing Technology for Knowledge Transfer in Accountancy, Auditing, and Finance (Scopus Indexed; collected by Stanford University Library: https://searchworks.stanford.edu/view/in00000076641). 

2. Exploring the Practice-Led Research for Professional Development (Scopus Indexed; collected by Johns Hopkins University Library: Exploring Practice-Led Research for Professional Development: 9798369363768: Library & Information Science Books | IGI Global Scientific Publishing).

3. Advancing Pedagogical Research Through Open Science (in progress) Call for papers: https://www.igi-global.com/publish/call-details/8771

Dr. Kwok is a UK chartered accountant with training from the Big Four (Deloitte and KPMG) and a member of Chartered Accountants Worldwide (CAW). In the UK, his name is on the FCA Register as an FCA. In addition, he is an FCCA, HKICPA, FAIA (Acad.), and BFP (ICAEW). Since completing his graduate studies, Dr. Kwok has been a member of the Institute of Certified E-Commerce Consultants (ICEC) in the United States. He is a board member of an A-share company listed on the STAR board of the Shanghai Stock Exchange.

Dr. Kwok serves as the Department of Accounting's Deputy Head at the moment. He oversaw the MSc Professional Accounting program as its director from AY2018–19 to AY2023/24. Between 2018 and 2019, he oversaw corporate training programs for CRRC, Sodexo, Santoni, and other companies as the Academic Director of Executive Education. Xinhua News Agency, 21st Century Business Herald, Canvas8, The Campus (Times Higher Education), The Conversation UK, and Channel News Asia are just a few of the prominent national and international media outlets that have featured his viewpoints.

Research interests

Open Science & Qualitative Research (Autoethnography, Mystery Method, Content Analysis)

Branding Policy (Narrative Policy-Actor framework), Acting Theory, Role Theory.

Education Research (Practice-Based/Practice-Led)

International Bullion Market integration

Audit Data Analytics, Do-Calculas Bayes rules for A.I.-based Audit

Teaching

ACC402 Business Planning - Taxation (PG module, ICAEW - Professional Level paper)

ACC408 Strategic Business Management (PG module, ICAEW - Advanced Level paper)

ACC304 Accounting Final Year Project

BUS303 (AY) Final Year Project - Dissertation Supervision

ACC411 Integrated Case Study (SBR Supervision Seminar on Qualitative Research Method, PG module)

ACC409 Business Strategy Management (PG module)

ACF104 Foundations of Finance

2019 Santoni Advance Management Programme - Financial decision for manager (EE course)

2019 CRRC Business Simulation Game (EE course)

2019 SODEXO SMAP A TRAINING - Financial Management (EE course)

MAN303 Final Year Project

ACF107 Foundations of Financial Accounting

ACF114 Introduction to Managerial Accounting

MAN421 Final Individual Project for IMBA (PG module)

Experience

Deputy Head of the Department of Accounting - 1.2025 to present

Senior Associate Professor - 1.2025 to present

Programme Director of the MSc Professional Accounting 9.2018 to 9.2024

Associate Professor - 7.2019 [Accelerated Promotion] to 12.2024

Academic Director of Executive Education, IBSS - 2018 to 2020

Honorary Lecturer, University of Liverpool - 2016 to 2019

Consultant (Founding project of the Shenzhen-Hong Kong Gold Connect 黄金深港通)- The Chinese Silver and Gold Exchange Society of Hong Kong - 2015 2016

Chief Consultant of the China-Swiss Zhenjiang Eco-industrial Park 中瑞镇江生态产业园- 2014-1016

Adjunct Professor - ZheJiang University - 2014 to 2016

Visiting Professor, HuaZhong Argiculture University - 2014 to 2016

Senior Lecturer - University of Northampton - 2013 to 2016

Adjunct Professor, Shanghai Advance Institute of Finance - Shanghai Jiao Tong University - 2013 to 2014

Adjunct Professor, The University of Hong Kong -SPACE-ICB - 2012 to 2013

General Manager of Eterna (Asia) Limited - 2012 to 2013

Council Member - GLG Research, USA - 2007 to present

Chairman, RUIMA Consulting - 2008 to 2012

Senior Vice President, PAJ Inc. - 2007 to 2007

General Manager of the subsidiaries in China, PEACE MARK (HOLDINGS) COMPANY- HKEX:304 - 2004 to 2007

Deputy General Manager, Asia Commercial Holdings Ltd - 1999 to 2004

CFO (TimeCity), Asia Commercial Holdings Limited - HKEX:104 - 1997 to 1999

Audit Principal, Ernst Young LLP Australia - 1996 to 1997

Senior Auditor, Deloitte Touche Tohmatsu - 1991 to 1996

Auditor, KPMG - 1989 to 1991

Awards and honours

2024  Star of the Year (Professional Engagement) - Department of Accounting, IBSS-XJTLU.

2023  Best Practice-based Paper Award - Conference of Quality Control of Audit Firms. Jointly held by: Southwest University of Finance and Economics (SWUFE), ICAEW, Chongqin CPA Institute.

2022  IBSS Award - Teaching Excellence Award (Contribution to Education Research).

2019  Suzhou Science and Technology Bureau - appointed as an Industry Expert 苏州市科技局入库专家.

2017  Best Papaer Award, China Gold Association and Shanghai Gold Exchange.

2017  Teaching Excellence Award, The Association of International Accountants - United Kingdom.

2015 Golden Key Award, Zhenjiang City New District Government.

2013  Active Member Award - ACA Lecturer, ICAEW.

2012  GLG Scholar, Gerson Lehrman Group.

2010  Cover Story of the ACCA members magazine - Accounting amp; Business 01/2010 : apos;GOLD STANDARD -Luxury goods CEO talks global ambitionsapos;, ACCA.

2007  member of the HKU FOUNDATION 香港大学基金会成员.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals

Related documents

Education/Academic qualification

FCA (UK) - Fellow member of the ACA-ICAEW, Institute of Chartered Accountants of England and Wales

PhD, DProf (Branding Management), Middlesex University, London, United Kingdom. Thesis title: Brand Authenticity of Luxury Products: Exploring the Ruling Relationship between Consumer and Brand as Policy-Actor Groups

Master, MSc(ECom&IComp), School of Computing & Data Science, The University of Hong Kong

Master, MBA (Marketing), University of Paisley (now: University of West of Scotland)

FHEA, The Academy of Higher Education

External positions

Member of Editorial Board - Journal of International Education, Suwon University

8 Mar 2025 → …

Member of INED Club - Deloitte

1 Jan 2025 → …

Editorial Board Member, Engineering Science - Science Publishing Group

12 Dec 2024 → …

Member of Editorial Board, Journal of Applied Accounting Research

1 Nov 2024 → …

Independent Non-Executive Director, CARERay Digital Medical is an A-Share company listed in the Science and Technology Innovation Board STAR Market of the Shanghai Stock Exchange.

23 May 2024 → …

Industry Expert, The Bureau of Science and Technology of Suzhou Municipal People's Government.

1 Oct 2000 → …

Person Types

  • Staff

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