The impact of brand logo animalization on consumer brand decision-making: Conceptualization and mechanism

  • Yu, Yining (PI)
  • 贾淼磊 (Team member)
  • 彭子洲 (Team member)
  • 李欧 (Team member)
  • 闫振斌 (Team member)
  • 解兆涵 (Team member)

Project: Governmental Research Project

Project Details

Project Title (In Chinese)

品牌标志动物化对消费者品牌决策的影响：概念特征与作用机制

Fund Amount (RMB)

80000.00
Project CategoryHumanities and Social Science Program of Ministry of Education of PRC (MoE): Young Scientists Fund
StatusNot started
Effective start/end date1/01/25 → 31/12/27