Research output per year
Research output per year
Search results
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2024
China Resources Snow Breweries: The Joint Business Plan with International Brands. ChinaCases.Org (Product Number: CI-323-044)
Tsai, T., Wu, P. & Zhang, Y., 2024Research output: Practice-based research output › Textual work
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China Resources Snow Breweries: The Journey to Premiumization of a Mainstream Consumer Brand. ChinaCases.Org (Product Number: CI-323-029)
Tsai, T., Wu, P. & Zhang, Y., 2024Research output: Practice-based research output › Textual work
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China Resources Snow Breweries: Unpacking the Acquisition of an Overseas Brand. ChinaCases.Org (Product Number: CI-323-043)
Tsai, T., Wu, P. & Zhang, Y., 2024Research output: Practice-based research output › Textual work
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2023
L’Oréal: Brand Acquisition and Re-Positioning Specialist (with Teaching Notes). CEIBS Case Collection. (Product Number: CI-323-006). Forthcoming in Harvard Business Publishing.
Tsai, T., Huang, X. & Zhang, Y., 2023Research output: Practice-based research output › Textual work
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Sleep No More Shanghai Edition: Culture Empowers Business, Disruptor in the Performing Arts Market (with Teaching Notes). ChinaCases.Org (Product Number: CI-322-106). Forthcoming in Harvard Business Publishing.
Tsai, T., Cao, Z. & Zhang, Y., 2023Research output: Practice-based research output › Textual work
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Wowprime’s Strategic Trade-offs in Mainland China (with Teaching Notes). ChinaCases.Org (Product Number: CI-323-003). Forthcoming in Harvard Business Publishing.
Tsai, T., Zhu, Q. & Zhang, Y., 2023Research output: Practice-based research output › Textual work
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2020
Wowprime’s Brand Diversification Strategy (with Teaching Notes). Harvard Business Publishing. (Product Number: CB0050)
Tsai, T., Zhu, Q., Zhang, Y. & Liu, J., 2020Research output: Practice-based research output › Textual work