China Resources Snow Breweries: The Journey to Premiumization of a Mainstream Consumer Brand. ChinaCases.Org (Product Number: CI-323-029)

Terence Tsai, Pan Wu, Yunlu Zhang

Research output: Practice-based research output › Textual work

Original languageEnglish
Publication statusPublished - 2024

Cite this

Tsai, T., Wu, P., & Zhang, Y. (2024). China Resources Snow Breweries: The Journey to Premiumization of a Mainstream Consumer Brand. ChinaCases.Org (Product Number: CI-323-029). Textual work