Projects per year
Personal profile
Personal profile
Dr. Yunlu Zhang obtained her PhD in Management Business from Kings College London and her master and bachelor degree in UK. Dr. Zhang has extensive research experience, teaching experience and management consulting experience. Her research interests mainly focused on internationalization, multinational enterprise management, decision making process, strategic management, and sustainability research. Her research has been published in leading international journals or conferences, such as Journal of World Business, International Business Review, Journal of International Management, Management Decision, EGOS, AIB etc. Dr. Zhang has conducted many executive trainings on business strategy for reputable enterprises.
***Seeking PhD candidates passionate about strategic management, internationalization, and ESG topics. The expertise in management, mathematics, statistics, economics, and computer science would be preferred. ***
Research interests
Strategic management, Internationalization, Multinational enterprise management, and Sustainability research
Teaching
IFB211TC Value Chain Analysis
IFB313TC Supply Chain Environment Management
IFB317TC Strategic Management and Policy
IFB301TC Final Year Project
Awards and honours
45th AIB UKI Chapter Conference, Best Paper Nominee Award. Child, J., Narooz. R, Hsieh, L, Elbanna, S., Karmowska. J, Marinova. S, Puthusserry. P, Tsai. T. Zhang, Y. (2018). “The Functionality of Networking Links for Internationalising SMEs in Contrasting Contexts”. 45th AIB UKI Chapter Conference, Birmingham, UK.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Visiting Professor, Emlyon Business School
Person Types
- Staff
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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How Digital Platforms Influence the Creation and Appropriation of Value in the “Digital Platform Economy”?
1/01/24 → 31/12/26
Project: Internal Research Project
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Consultation on Development of ESG Disclosure Platform for Enterprises in Suzhou
Chen, J., Zhang, Y. & Wang, Y.
1/05/24 → 30/09/24
Project: Collaborative Research Project
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China Resources Snow Breweries: The Joint Business Plan with International Brands. ChinaCases.Org (Product Number: CI-323-044)
Tsai, T., Wu, P. & Zhang, Y., 2024Research output: Practice-based research output › Textual work
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China Resources Snow Breweries: The Journey to Premiumization of a Mainstream Consumer Brand. ChinaCases.Org (Product Number: CI-323-029)
Tsai, T., Wu, P. & Zhang, Y., 2024Research output: Practice-based research output › Textual work
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China Resources Snow Breweries: Unpacking the Acquisition of an Overseas Brand. ChinaCases.Org (Product Number: CI-323-043)
Tsai, T., Wu, P. & Zhang, Y., 2024Research output: Practice-based research output › Textual work
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Foreign market involvement, entry-mode learning potential and SME internationalization outcomes
Elbanna, S., Hsieh, L., Child, J., Narooz, R., Marinova, S., Puthusserry, P., Karmowska, J., Tsai, T. & Zhang, Y., 22 Jan 2024, In: Management Decision. 62, 1, p. 301-325 25 p.Research output: Contribution to journal › Article › peer-review
Open Access -
L’Oréal: Brand Acquisition and Re-Positioning Specialist (with Teaching Notes). CEIBS Case Collection. (Product Number: CI-323-006). Forthcoming in Harvard Business Publishing.
Tsai, T., Huang, X. & Zhang, Y., 2023Research output: Practice-based research output › Textual work