Yulong Liu

Senior Associate Professor

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Research activity per year

Personal profile

Personal profile

David is the senior associate professor in International Business. He holds a BMSE (Management Science & Engineering), MMGT, and a PhD in International Business. His research interests include International Business, e.g., cross-border e-commerce and platforms, digital technology innovation. David has over 50 refereed academic outputs, among which over 20 research articles have appeared in ABDC-A*/A-ranked journals with high ISI, e.g., International Business Review, International Journal of Production Economics, Journal of Business Research, Journal of Global Information Management, Journal of Enterprise Information Management, Journal of Service Theory and Practice, Asia Pacific Journal of Marketing and Logistics, and Long Range Planning.

David was a Director of AI & Digital Business Research Group at Massey Business School, Massey University, New Zealand. He currently serves as the team lead for the International Investment and Service Trade Pathway program, and has developed International Business (IB) modules. He has been serving as an Associate Editor of the Journal of Management and Organization (SSCI); International Journal of Information Technology Project Management, and a special issue editor for several international academic journals. He is a member of the Editorial Boards for the Journal of Business Research (ABDC 'A'); Journal of Global Information Management (ABDC 'A'); Journal of Management and Organization (SSCI); FinTech Journal. He has served as track chair, e.g., Australian and New Zealand Academy of Management (2022 and 2023 ANZAM) and session chair, invited speaker at several international conferences. David has been invited and currently serves as an Ad Hoc reviewer for a wide range of leading ABDC A*/A-ranked international journals. 

David holds a Postgraduate Certificate in Tertiary Teaching and Learning (PGCertTTL) and a Fellowship (FHEA, Fellow of the Higher Education Academy). He has taught a wide range of undergraduate and postgraduate courses in various teaching delivery modes, e.g., about International Business; Growing Multinational Enterprises; International Operational Management; International Supply Chain Management; Managing Organisations; Innovation and New Ventures; Technology Governance and Risk Management; Business Ethics. He is actively involved in graduate-level supervision, including Masters and PhD supervision, and has supervised more than 17 postgraduate students, including research Masters students and PhD candidates to successful completion.

David served on several committees, e.g., the Research Committee [2024, to date]; MMgt specialization advisory group for IB Specialization Lead [2021- 2023]; a Committee member for the Teaching and Learning Committee of SOM [2014]; SSLC [2019 - 2023]. He was an active champion of MBS, looking after the international program for MBS at Massey University. David served as a guest researcher at the research centers of two international universities.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 10 - Reduced Inequalities
  • SDG 12 - Responsible Consumption and Production

Person Types

  • Staff


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