David (Yulong) holds a BMSE (Management Science & Engineering), MMGT, and a PhD. His research interests include Organizational innovation; Technology and Intelligence Innovation; Disruptive technology in business; Supply chain management; Business studies, e.g., Institution; Marketing strategy; Data; Sustainability; B2B; International business. David has over 50 refereed academic outputs, among which over 20 research articles have appeared in ABDC-A*/A-ranked journals with high ISI, e.g., International Journal of Production Economics, Journal of Business Research, Journal of Global Information Management, International Business Review, Journal of Enterprise Information Management, Journal of Service Theory and Practice, Asia Pacific Journal of Marketing and Logistics, Long Range Planning.

David has also published in other journals of international repute such as, Journal of Strategic Marketing, Journal of Hospitality and Tourism Management, Thunderbird International Business Review, Journal of Business Strategy, International Journal of Emerging Markets, International Studies of Management and Organization, Enterprise Information Systems, Journal of Business & Industrial Marketing, Family Business Review and many others.

David has been serving as an Associate Editor of the Journal of Management and Organization (SSCI); International Journal of Information Technology Project Management, and a special issue editor for several international academic journals. He is a member of the Editorial Boards for the Journal of Business Research (ABDC 'A'); Journal of Global Information Management (ABDC 'A'); Journal of Management and Organization (SSCI); FinTech Journal. He has served as track chair, e.g., Australian and New Zealand Academy of Management (2022 and 2023 ANZAM) and session chair, invited speaker at several international conferences. David has been invited and currently serves as an Ad Hoc reviewer for a wide range of leading ABDC A*/A-ranked international journals. David was a Director of AI & Digital Business Research Group at Massey Business School, Massey University, New Zealand.

David holds a Postgraduate Certificate in Tertiary Teaching and Learning (PGCertTTL) and a Fellowship (FHEA, Fellow of the Higher Education Academy). He has taught a wide range of undergraduate and postgraduate courses in various teaching delivery modes, e.g., about Innovation and New Ventures; Technology Governance and Risk Management; Operational Management; International Supply Chain Management; Managing Organisations; Business Ethics; International Business; Growing Multinational Enterprises. He is actively involved in graduate-level supervision, including Masters and PhD supervision, and has supervised more than 17 postgraduate students, including research Masters students and two PhD candidates to successful completion.