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The impact of brand logo animalization on consumer brand decision-making: Conceptualization and mechanism
Yu, Y., 贾淼磊, 彭子洲, 李欧, 闫振斌 & 解兆涵
1/01/25 → 31/12/27
Project: Governmental Research Project
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Visual assimilation versus physical complementation: The role of temperature in food choice
1/01/23 → 31/12/25
Project: Internal Research Project