Rong Ma

Rong Ma is an assistant professor in the Department of Media and Communication. She obtained a Ph.D. in Communication from the University of Maryland, College Park, USA in 2019. Before working at XJTLU, she was an assistant professor at Butler University, USA. She uses quantitative social scientific methods to research persuasive health messaging and the role of social identities in health communication. Rong Ma has published articles in top-tier communication journals such as Communication Monographs, Journal of Health Communication, and Journal of Social and Personal Relationships.

Areas of research: persuasion, health message design, social identity (threat), psychological reactance, intergroup communication

Methodology: experiment, survey, quantitative content analysis, structural equation modeling