Dr. Peng Liu is the Head of HeXie Management Research Center (HeXie Academy), which is the Innovation Platform of Xian Jiaotong-Liverpool University.HeXie Academy is a comprehensive research center that offers multidisciplinary insights for research, teaching and training in management, education, sociology, and so on, aiming to contribute to the better development of human society. HeXie Academy is committed to inspiring, nurturing imagination and creativity, spurring leading and original innovation, making pioneering contributions to management theory and the new era development of China, through integrating eastern and western wisdom, combining history and future, bridging the gap between theory and practice.The center also supports the consulting and research projects of XIPU New Era Development Research Institute (NEDRI), XIPU Think Tank and ILEAD, in order to collectively serve the society through close collaboration and creation of new knowledge.

His research interests have focused on the HeXie management theory, strategic entrepreneurship and transformation of enterprises (including family business) and industry, social constructivist perspective on leadership, discourse and narrative analysis of mentality improvement and reflexivity wisdom, Big data driven intelligent collaborative decision-making, Eco-system strategy and Industrial internet, Regional innovation eco-system and social governance, etc.

1. Engaged in three start-ups concerning Electronic Commerce, Internet Operation, and Electric Scooter

2. Xi’an Jiaotong University, School of Management, Xi’an, China Key Researcher, National Natural Science Foundation project “Building Chinese indigenous management theory: The power of discourse, revelation and truth” (No. 71232014), Spring 2014-2017

3. Xi’an Jiaotong University, School of Management, Xi’an, China Key Researcher, National Natural Science Foundation project “Understanding Leadership Afresh from Historical, Contextual, and Process Perspective: Theory and Empirical Research” (No. 71032002), Spring 2011-2014

4. Xi’an Jiaotong University, School of Management, Xi’an, China Key Researcher, National Ministry of Education key project “The Internationalization of Chinese Universities: Features and Strategies”, Fall 2009-2010

5. FAW CAR Limited company, Changchun, China Consultant, Consulting and Research Project “Optimization of Production Logistics”, June 2007-2008

6. Ji Lin University, School of Traffic, Changchun, China Project Leader, Research Projects for Undergraduate Students at Ji Lin University “Research on Simulation of Production Logistics System in the Typical Manufacturing Enterprise”, Winter 2006-2007

IET101 Strategic Planning and Business Model Design