Projects per year
Search results
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Active
Strategic Advertising in Anticipation of Word-of-Mouth
1/07/23 → 30/06/26
Project: Internal Research Project
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Not started
Sustainable Diffusion of New Energy Vehicles: the Perspective of Integrating User Adoption and Innovative Usage
Qian, L., Liu, O., Liu, M., Lu, Y., Tyfield, D. & Huang, Y.
1/01/25 → 31/12/28
Project: Governmental Research Project
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Finished
Silver economy and the welfare of the elderly
1/07/24 → 30/09/24
Project: Collaborative Research Project
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Strategic Development of BA Marketing Programme: From Traditional Marketing to Digital Marketing
1/12/21 → 31/12/22
Project: Internal Research Project
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Electronic platform value creation based on core information assets
Zhang, C. & Liu, M.
1/01/19 → 31/12/22
Project: Governmental Research Project
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Review management strategy based on consumer information processing capability
1/01/13 → 31/12/15
Project: Internal Research Project